Sports & Community Marketing Specialist – HK & Macau
Deckers · Kowloon
% OF TIME
(optional)
DUTIES AND RESPONSIBILITIES
30%
Sports & Community Marketing
- Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar.
- Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities.
- Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners.
- Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations.
- Ensure community and race activations are amplified through strong storytelling on digital and social channels.
30%
Athlete & Sports Marketing Strategy
- Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau.
- Work with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem.
- Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning.
- Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders.
- Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities.
- Support athlete communication planning in collaboration with internal teams and agency partners.
- Coordinating and compiling marketing performance recaps and post-campaign reports
- Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement
30%
Product Seeding & Inventory Coordination
- Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders.
- Maintain and manage the master seeding list, ensuring alignment with marketing priorities.
- Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines in collaboration with internal teams.
5%
Cross-functional Collaboration & Operations
- Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment across initiatives.
- Share product feedback, athlete insights, and market intelligence with internal stakeholders.
- Assist the Marketing Manager in budget planning and invoice management.
- Prepare clipping reports, athlete updates, and activation recaps for stakeholders.
5%
Other Responsibilities
- Represent HOKA externally with credibility and professionalism.
- Provide constructive feedback to partners and agencies to improve execution.
- Support achievement of business and brand targets through
QUALIFICATIONS
Year(s) of Experience & Background Required
- University degree or above.
- 5+ years of experience in sports marketing, brand marketing, community management, PR, or event management.
- Proven experience managing external stakeholders (athletes, agencies, communities, partners, media).
- Strong project and time management skills, able to handle multiple priorities in a fast-paced environment.
- Highly organized, detail-oriented, and disciplined in execution.
- Strong interpersonal and communication skills to build and maintain professional relationships.
- Experience in running races, endurance sports, or sports communities preferred.
- Existing network within running/sports/athletic-lifestyle industry is an advantage.
- Proficient in Microsoft Office.
- Fluent in Cantonese and English; Mandarin is a plus.
- Willingness to travel overseas as required.
- Fluent in English and Cantonese (written and spoken); Mandarin a plus.
Functional & Technical Competencies
- Hands-on involvement in race activations, athlete servicing, and grassroots community programs.
- Familiarity with seeding logistics, inventory management, and partnership activations.
- Experience amplifying sports/community initiatives through digital and social storytelling.