Assistant Vice President, Specialist, Brand & Business Marketing-Business, Corporate Banking, Marketing

DBS · Taipei

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Role Overview

Drive Corporate Banking business growth through integrated marketing, digital engagement, and sales enablement. Partner closely with Product and Sales team to develop effective marketing strategies that strengthen client engagement and acquisition across with Corporate Banking and Cash Management solutions, including cross-border payment solutions.

Key Responsibilities

1. Integrated Marketing

• Develop and execute multi-channel marketing strategies to drive brand awareness, client engagement, business opportunities and lead generation.
• Lead end -to end marketing campaigns across digital, content , social media, events and other relevant channels, leveraging emerging technologies such as AI/ AEO where appropriate.
• Work closely with internal stakeholders and external agencies to deliver effective and timely marketing initiatives.

2. Corporate Banking & Product Marketing

• Translate Corporate Banking client needs and business priorities into effective marketing strategies, with a focus on Cash Management and Payment solutions, including IDEAL, GlobeSend.
• Partner with Product and Sales teams to develop compelling product propositions and go-to-market plans.

3. Sales Enablement

• Develop sales kits, pitch books and client-facing materials to support frontline teams and new business opportunities.
• Craft clear and compelling client messages that effectively communicate product value propositions and benefits.

4. Performance & Budget Management

• Track & analyze campaign and event performance, using data and insights to optimize marketing effectiveness and ROI.
• Manage marketing agencies and budgets with strong cost discipline and governance.

5. Stakeholder & Communications Management

• Collaborate closely with Sales, Product, Digital, Communications, Legal & Compliance and other stakeholders to ensure alignment with business objectives.
• Lead content development and submissions for internal communications and Product Marketing initiatives.

Qualifications

• 7–10 years of relevant experience in Marketing, Communications or related fields, preferably with strong exposure to B2B marketing and events management.
• Bachelor’s degree in Business, Marketing, Communications or a related discipline.
• Good understanding of Corporate Banking Products, Cash Management and/or Cross-Border Payments is preferred.
• Strong understanding of the digital marketing, media and social platforms with experience managing agencies and integrated marketing campaign.
• Proven experience in sales enablement, project management and stakeholder management, with the ability to translate business objectives into actionable marketing initiatives.
• Strong leadership and collaboration skills, with the ability to work effectively across business, product and support functions.
• Familiar with digital marketing tools, platforms and emerging technologies, including Generative AI, and the ability to apply them to enhance marketing effectiveness & productivities.
• Strong analytical, communication, problem-solving and execution skills, with a commercial and results-oriented mindset.
• Fluent in English and Chinese, with strong written and verbal communication skills.

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