Director of Marketplaces
Comfrt · United States
About Us:
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
About the Job:
Own marketplaces as a strategic growth engine and standalone P&L portfolio — balancing revenue, profitability, brand
integrity, and long-term enterprise value across Amazon and emerging marketplaces (Faire and the platforms that
follow). You will anchor the playbook on Amazon — the largest and most mature platform — while building the
go-to-market strategy to launch and scale the next wave of marketplaces, US and international.
You will lead a full-stack marketplace operation — combining operational rigor, commercial strategy, retail media
expertise, and catalog management — to drive scalable, profitable growth. You bring deep, hands-on experience
running Amazon at scale for a high-growth DTC business — building the foundations and scaling beyond $100M
GMV — and the strategic range to extend that discipline across a multi-marketplace portfolio with FAIRE and beyond.
You will partner with Paid Media, Marketing, Ops, Merchandising, Finance, CX, Data & Insights, and
Performance-Led Creative to ensure marketplaces not only grow but operate efficiently, strengthen the brand as
standalone platforms, and create halo effect into DTC and other channels.
Responsibilities:
Portfolio P&L & Strategy
- Own marketplace GMV, contribution margin, and profitability across the portfolio, managing both revenue and cost levers; partner with Finance to control P&L for marketplaces as standalone platforms and as incremental revenue channels.
- Anchor the portfolio on Amazon — defining 1P vs. 3P strategy, FBA/FBM/AWD mix, and pricing architecture — while prioritizing, sequencing, and launching new marketplaces (starting with Faire) based on margin, brand fit, and enterprise value.
- Build and manage annual operating plans, forecasts, and inventory strategy aligned with company targets.
- Decide participation in tentpole events (Prime Day, Walmart Deals, Holiday, platform deal events), balancing growth and profitability.
- Partner with leadership to align marketplace strategy with DTC, brand, and enterprise goals.
- Build and grow marketing and growth across FAIRE and other platforms
Operations & Inventory
- Oversee inventory planning, forecasting, and replenishment across fulfillment models (FBA, FBM, AWD) and platforms.
- Own the wholesale model and Inventory for FAIRE, along with efficiency
- Monitor in-stock rate, IPI score (and platform equivalents), stranded inventory, and aged SKUs.
- Optimize supply chain efficiency, coordinating with central ops, 3PLs, and vendors.
- Implement SOPs and workflows that scale across marketplaces to reduce operational friction and cost.
Retail Media & Advertising
- Lead retail media across platforms — Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and equivalents (Walmart Connect, TikTok, etc.).
- Set keyword/ASIN strategy (harvest, defend, conquest) and ad budget allocation across the portfolio.
- Develop commercial strategy to achieve TACoS, incrementality, new-to-brand growth, and media-driven profitability.
- Partner with paid media and Ecomm/SEO teams to drive conversion lift and organic ranking through ad strategy.
- Secure access to betas and evaluate new paid products across platforms.
Catalog & Listing Management
- Oversee storefronts and catalog health across marketplaces to ensure full optimization.
- Ensure platform compliance is understood and adhered to, minimizing risk of deranking or suppression; set up Brand Registry with the Brand Protection team and proactively protect IP on-platform.
- Monitor algorithm changes and category trends to keep listings competitive on every platform.
Analytics, Measurement & Insight
- Define and track portfolio KPIs — GMV, TACoS, contribution margin, organic rank, inventory turns, in-stock rates — partnering with Data & Insights on reporting that surfaces opportunities to scale.
- Identify the levers that drive performance efficiently, achieving positive net contribution per platform and incremental enterprise impact.
- Identify growth opportunities, evaluate trade-offs, and test new approaches across ads, pricing, and promotions.
Team Leadership & Collaboration
- Build, lead, and mentor the marketplace team (Ops, Media, Catalog) across platforms, including a Manager, Amazon and a Manager, Emerging Marketplaces.
- Manage agencies and external partners as needed.
- Partner cross-functionally with Finance, Marketing, Growth, Performance-Led Creative, Inventory, and Supply Chain to align portfolio strategy and execution.
Qualifications:
- 7-10 years, with 5+ years running Amazon (or a comparable marketplace) at scale for a high-growth DTC brand, including direct P&L ownership past $100M GMV.
- Hands-on fluency in 1P/3P strategy, FBA/FBM/AWD, retail media (Sponsored Products/Brands/Display, DSP), and catalog/compliance management.
- Experience standing up a new marketplace or channel from scratch — or clear appetite to do so (Faire, international marketplaces, etc.).
- Track record building and leading a team of managers/specialists across ops, media, and catalog.
- Comfortable operating as a strategic partner to a Senior Director — owning execution independently while keeping portfolio strategy aligned.
Why Join Comfrt?
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
- Work in a supportive, creative environment where your ideas and growth are valued.
- Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
- Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Comfort is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.