Sales Representative – España - SodaStream Iberia
PepsiCo · Alcobendas
Overview
Sales Representative – Spain (SodaStream)
Position Overview
The Sales Representative will be responsible for developing and executing the commercial strategy of SodaStream in Spain, with a strong focus on expanding distribution, increasing sell-out performance, and strengthening relationships with retail partners.
The role requires a highly proactive commercial profile capable of opening new accounts, developing existing customers, and driving in-store execution to accelerate category growth in the Spanish market. The Sales Representative will act as a key interface between SodaStream and retailers, ensuring optimal visibility, product availability, and promotional implementation.
Responsibilities
1. Retail Sales Development
- Develop and manage relationships with national and regional retail accounts, including consumer electronics retailers, home appliance chains, supermarkets, and department stores.
- Identify and open new distribution opportunities to increase brand presence across Spain.
- Negotiate product listings, shelf placement, and promotional activities with retail partners.
- Ensure optimal assortment and product availability across all accounts.
2. Account Management
- Maintain regular contact with store managers, buyers, and retail partners.
- Monitor account performance, sales trends, and stock levels.
- Implement corrective actions when necessary to ensure sales targets are met.
- Manage Mediamarkt stores (39) as Key POS.
3. In-Store Execution
- Ensure proper visual merchandising and product presentation in retail locations.
- Coordinate and execute in-store promotions, demonstrations, and product launches.
- Monitor compliance with brand guidelines and retail agreements.
4. Market Intelligence
- Track competitor activity, retail pricing, and market trends.
- Provide regular feedback to the management team regarding opportunities and risks in the Spanish market.
- Identify regional opportunities for expansion or improved performance.
5. Sales Planning and Reporting
- Deliver sales forecasts and periodic sales reports.
- Track key performance indicators such as:
- Distribution growth
- Sell-in and sell-out performance
- Promotional effectiveness
- Retail compliance
6. Cross-Functional Collaboration
- Work closely with marketing, logistics, and customer service teams to ensure smooth commercial operations.
- Support marketing campaigns and product launches at the retail level.
Key Objectives
- Expand retail distribution of SodaStream products across Spain.
- Increase sales volume and market penetration of home carbonation systems.
- Strengthening retail partnerships and improving in-store execution.
- Drive consumer awareness through strong retail visibility and promotions.
Qualifications
Education
- Bachelor’s degree in business administration, Marketing, Sales, or related field.
Experience
- Minimum 3–5 years of experience in retail sales or account management.
- Experience in consumer goods, small appliances, or beverage categories is highly desirable.
- Proven experience working with Spanish retail chains and distributors.
Skills
- Strong negotiation and relationship-building skills.
- High level of commercial initiative and autonomy.
- Ability to manage multiple accounts and territories simultaneously.
- Strong analytical and reporting capabilities.
- Excellent communication and presentation skills.
Languages
- Spanish: Native or fluent.
- English: Professional working is valuable.
Other Requirements
- Willingness to travel extensively within Spain.
- Valid driving license.
Key Competencies
- Commercial drive and results orientation
- Relationship management
- Entrepreneurial mindset
- Strategic thinking combined with strong execution
- Adaptability in developing market categories
1. Retail Sales Development
- Develop and manage relationships with national and regional retail accounts, including consumer electronics retailers, home appliance chains, supermarkets, and department stores.
- Identify and open new distribution opportunities to increase brand presence across Spain.
- Negotiate product listings, shelf placement, and promotional activities with retail partners.
- Ensure optimal assortment and product availability across all accounts.
2. Account Management
- Maintain regular contact with store managers, buyers, and retail partners.
- Monitor account performance, sales trends, and stock levels.
- Implement corrective actions when necessary to ensure sales targets are met.
- Manage Mediamarkt stores (39) as Key POS.
3. In-Store Execution
- Ensure proper visual merchandising and product presentation in retail locations.
- Coordinate and execute in-store promotions, demonstrations, and product launches.
- Monitor compliance with brand guidelines and retail agreements.
4. Market Intelligence
- Track competitor activity, retail pricing, and market trends.
- Provide regular feedback to the management team regarding opportunities and risks in the Spanish market.
- Identify regional opportunities for expansion or improved performance.
5. Sales Planning and Reporting
- Deliver sales forecasts and periodic sales reports.
- Track key performance indicators such as:
- Distribution growth
- Sell-in and sell-out performance
- Promotional effectiveness
- Retail compliance
6. Cross-Functional Collaboration
- Work closely with marketing, logistics, and customer service teams to ensure smooth commercial operations.
- Support marketing campaigns and product launches at the retail level.
Key Objectives
- Expand retail distribution of SodaStream products across Spain.
- Increase sales volume and market penetration of home carbonation systems.
- Strengthening retail partnerships and improving in-store execution.
- Drive consumer awareness through strong retail visibility and promotions.
Education
- Bachelor’s degree in business administration, Marketing, Sales, or related field.
Experience
- Minimum 3–5 years of experience in retail sales or account management.
- Experience in consumer goods, small appliances, or beverage categories is highly desirable.
- Proven experience working with Spanish retail chains and distributors.
Skills
- Strong negotiation and relationship-building skills.
- High level of commercial initiative and autonomy.
- Ability to manage multiple accounts and territories simultaneously.
- Strong analytical and reporting capabilities.
- Excellent communication and presentation skills.
Languages
- Spanish: Native or fluent.
- English: Professional working is valuable.
Other Requirements
- Willingness to travel extensively within Spain.
- Valid driving license.
Key Competencies
- Commercial drive and results orientation
- Relationship management
- Entrepreneurial mindset
- Strategic thinking combined with strong execution
- Adaptability in developing market categories
More jobs at PepsiCo · Sales & Business Development jobs in Alcobendas