Senior Commercial Manager, UK Beverages

PepsiCo · Reading

Overview

As a Senior Manager within the Franchise Commercial Leadership team you play a pivotal role in shaping and executing commercial strategy across key UK customers, channels and brands. You act as a strategic connector between DX, commercial, brand and the bottler teams, translating insights into action, elevating customer partnerships and driving performance across both established and emerging beverage brands. Your work ensures PepsiCo’s portfolio shows up with excellence in the market, with a strong focus on sustainable growth, flawless execution and future forward commercial planning.

Responsibilities

Customer & Channel Performance Management -Track, analyse and communicate performance trends across channels including retail, dComm and AFH channels; identify risks and opportunities and recommend interventions to unlock performance. This includes full commercial ownership across MBR, QBR and AOP process.
Communicate End to End performance by aligning scorecards across the PepsiCo & Bottler System; Agree input & output measures & how the scorecard informs the plan.
New Brand Commercialisation - Build and execute go to market strategy, identifying priority channels, trial catalysts, activation levers and launch KPIs to delivery launches that win in the market.
Customer Strategy Development - Lead strategic planning and commercial frameworks for key brands and customers, ensuring alignment with PepsiCo growth pillars and sector priorities.
Internal Storytelling & Senior Stakeholder Influence - Develop compelling narratives for senior leadership, ensuring visibility of commercial performance, strategic opportunities and resource needs.
Market, Shopper & Channel Insight Translation - Turn shopper insights, competitive analysis and market trends into clear commercial implications and recommendations—supporting on new opportunities to allow for accelerate brand growth.

Qualifications

Multi Channel Commercial Understanding - Deep understanding of how brands behave across multiple channels — including AFH, OT, Wholesale, Digital and emerging routes — and the ability to tailor strategy, activation levers and customer approaches accordingly. You should be able to identify how channel dynamics influence trial, distribution, pricing and activation and use this to shape integrated commercial plans that deliver across the full ecosystem.
Commercial & Strategic Acumen - Strong ability to connect insight, data, commercial levers and customer priorities into clear strategy and action.
Executional Excellence - Proven experience turning strategy into operational plans with strong follow through and measurable results.
Cross Functional Influence - Ability to navigate and align complex internal and external stakeholder groups, bringing people together around common goals.
Insight Led Thinking - Comfortable working with shopper insights, market data and customer analytics to identify opportunities and diagnose issues.
Clear, Compelling Communication - Skilled at simplifying complexity, telling a strategic story and influencing senior stakeholders. This includes educating the PepsiCo & Bottler System to clearly understand what a winning brand and business model needs to deliver and how it is different from core CSDs.
Entrepreneurial Mindset - Comfort with ambiguity, creative problem solving and navigating evolving priorities (especially in brand launches or whitespace categories).
Growth & Learning Orientation - Desire to challenge norms, elevate commercial capability, and continuously improve processes, performance, and cross functional ways of working.

Customer & Channel Performance Management -Track, analyse and communicate performance trends across channels including retail, dComm and AFH channels; identify risks and opportunities and recommend interventions to unlock performance. This includes full commercial ownership across MBR, QBR and AOP process.
Communicate End to End performance by aligning scorecards across the PepsiCo & Bottler System; Agree input & output measures & how the scorecard informs the plan.
New Brand Commercialisation - Build and execute go to market strategy, identifying priority channels, trial catalysts, activation levers and launch KPIs to delivery launches that win in the market.
Customer Strategy Development - Lead strategic planning and commercial frameworks for key brands and customers, ensuring alignment with PepsiCo growth pillars and sector priorities.
Internal Storytelling & Senior Stakeholder Influence - Develop compelling narratives for senior leadership, ensuring visibility of commercial performance, strategic opportunities and resource needs.
Market, Shopper & Channel Insight Translation - Turn shopper insights, competitive analysis and market trends into clear commercial implications and recommendations—supporting on new opportunities to allow for accelerate brand growth.

Multi Channel Commercial Understanding - Deep understanding of how brands behave across multiple channels — including AFH, OT, Wholesale, Digital and emerging routes — and the ability to tailor strategy, activation levers and customer approaches accordingly. You should be able to identify how channel dynamics influence trial, distribution, pricing and activation and use this to shape integrated commercial plans that deliver across the full ecosystem.
Commercial & Strategic Acumen - Strong ability to connect insight, data, commercial levers and customer priorities into clear strategy and action.
Executional Excellence - Proven experience turning strategy into operational plans with strong follow through and measurable results.
Cross Functional Influence - Ability to navigate and align complex internal and external stakeholder groups, bringing people together around common goals.
Insight Led Thinking - Comfortable working with shopper insights, market data and customer analytics to identify opportunities and diagnose issues.
Clear, Compelling Communication - Skilled at simplifying complexity, telling a strategic story and influencing senior stakeholders. This includes educating the PepsiCo & Bottler System to clearly understand what a winning brand and business model needs to deliver and how it is different from core CSDs.
Entrepreneurial Mindset - Comfort with ambiguity, creative problem solving and navigating evolving priorities (especially in brand launches or whitespace categories).
Growth & Learning Orientation - Desire to challenge norms, elevate commercial capability, and continuously improve processes, performance, and cross functional ways of working.

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