Data Analysis Specialist
Publicis Groupe · Bogotá
Company descriptionPublicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
Overview
We are looking for a Senior Data Analyst – Digital Media to join our team and support data-driven decision-making across digital media channels. The ideal candidate has strong expertise in digital media analytics, cross-channel reporting, and data quality, with hands-on experience working with Datorama and digital platforms.
Qualifications
- 7+ years of experience in Data Analytics, Digital Media Analytics, Business Intelligence, or a related field.
- Strong knowledge of Digital Media and digital advertising platforms.
- Hands-on experience with Datorama.
- Proven experience with Cross-Channel Reporting.
- Experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA).
- Strong experience with data QA and validation.
- Advanced or strong Excel skills.
- Experience working with multiple digital media platforms and data sources.
- Strong analytical and problem-solving skills.
- English B2+ - C1
- 7+ years of experience in Data Analytics, Digital Media Analytics, Business Intelligence, or a related field.
- Strong knowledge of Digital Media and digital advertising platforms.
- Hands-on experience with Datorama.
- Proven experience with Cross-Channel Reporting.
- Experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA).
- Strong experience with data QA and validation.
- Advanced or strong Excel skills.
- Experience working with multiple digital media platforms and data sources.
- Strong analytical and problem-solving skills.
- English B2+ - C1