Business Unit Director – Public Sector, Education & Non-Profit

Dentsu · Madrid

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Job Description:

Omega CRM, a Merkle & Dentsu company, is a leading consultancy specialized in digital transformation and Customer Experience (CX) solutions. We help top-tier brands, educational institutions, and public sector organizations innovate, accelerate their business strategies, and build long-term relationships through advanced technology ecosystems and domain expertise.

As a Business Unit Director for Public Sector, Education & Non-Profit, you will serve as a strategic executive leader responsible for full P&L management within the assigned Business Unit. This role balances a 360° strategic business vision, a strong sales-driven mindset, and overall delivery excellence—leading high-performing teams, driving business growth, managing strategic vendor alliances (e.g., Salesforce), and expanding key accounts across government agencies, higher education, and non-profit organizations.

Main Responsibilities

• Develop and implement effective sales strategies tailored to the Public Sector, Education, and Non-Profit industries.

• Collaborate with Senior Managers and Managers within the Business Unit to achieve sales targets.

• Track and follow up on business opportunities reported in the Partner Portal.

• Ensure compliance with agreed objectives and the Omega-client promise.

• Drive upselling and cross-selling initiatives across assigned accounts.

• Participate in Steering Committees for enterprise and key accounts.

• Establish productive and professional relationships with key stakeholders in assigned client accounts.

• Negotiate and close complex agreements with enterprise accounts and public institutions.

• Monitor and analyze performance metrics, proactively proposing strategic improvements.

• Prepare monthly, quarterly, and annual sales forecasts.

• Conduct market research to identify new potential clients and business opportunities within the assigned verticals.

• Manage relationships with software vendors (manufacturers) and represent Omega CRM in relevant industry events and forums.

• Provide timely, viable, and effective solutions aligned with client needs.

• Partner with Marketing and Product Development departments to ensure Omega brand consistency.

• Stay up to date with new product and service launches, ensuring the sales team remains informed.

• Lead full P&L management for the Business Unit, ensuring business profitability, financial control, operational efficiency, and margin targets.

• Direct and manage the complete customer lifecycle (Customer Journey Map), from commercial capture and technical presales (public tenders/RFPs, solution design, estimation, and C-Level presentations) to operational delivery and client success.

• Lead, mentor, and develop cross-functional teams within the Business Unit, overseeing career paths, resource allocation, and team utilization levels.

Requirements & Experience

• Proven Experience: +5 years of proven experience in executive leadership, sales management, or business unit management roles, with +10 years of overall experience within consulting or technology sectors related to the Business Unit.

• Sector Expertise: Deep domain knowledge and a proven track record managing business strategy, public procurement processes, RFPs/tenders, and digital transformation initiatives across Public Sector, Education, and Non-Profit organizations.

• P&L & Financial Management: Proven track record in full P&L ownership, budget control, margin optimization, and managing business performance metrics.

• Client-Facing & Stakeholder Management: Proven experience in client-facing roles, acting as a key point of contact to translate business requirements into viable technical solutions, empathetic to client needs, and ensuring an optimal commercial value proposition.

• Consulting & Enterprise Accounts Background: Solid background in Business and/or Information Systems Consulting, managing and growing key enterprise accounts.

• Ecosystem Expertise: Strong technical background in digital transformation ecosystems, Salesforce platforms (Sales, Service, Marketing Cloud, Education Cloud, Nonprofit Cloud, etc.), and AI integration strategies.

• Educational Background: Bachelor’s degree in Business Administration, Marketing, Computer Engineering, or a relevant technical/business field.

• Languages: Full professional proficiency in English (C1 level minimum).

Desirable / Value-Add Skills (Pluses)

• Experience with other Salesforce Clouds or complementary digital ecosystem platforms is highly welcome.

• Proven track record leading and driving complex digital transformation projects in international environments.

• Direct experience managing strategic vendor alliances, partner portals, and building strong relationships with Salesforce Account Executives (AEs).

#Omega

WHAT DO WE OFFER

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Certifications plan. Improve your skills and get the official certificate from our main partners.
• Home Office. You decide and we support you.
• Flexible retribution (public transport ticket, Ticket restaurtant, …).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention
• Professional development: Evolve, grow and get where you want to go.

About us

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.

Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.

With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.

We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.

Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).

At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.

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