Performance Director

Dentsu · Beirut

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Job Description:

We are looking for a Performance Director to lead the strategic direction, execution excellence, and continuous growth of performance marketing across key clients. This role requires deep expertise in Paid Search, Paid Social, Programmatic, analytics, and full-funnel performance strategy. You will act as the senior strategic partner for clients, overseeing performance frameworks, directing cross-channel teams, and ensuring measurable business outcomes. You will also play a critical role in elevating delivery standards, mentoring senior specialists and managers, and driving innovation across the performance function.

Key Responsibilities

• Lead end-to-end performance strategy across Paid Search, Paid Social, Programmatic, eCommerce, and full-funnel digital acquisition.
• Develop growth frameworks, performance roadmaps, testing plans, and optimization methodologies aligned with client objectives.
• Own senior client relationships — provide strategic guidance, challenge thinking, and translate data into clear, compelling recommendations.
• Oversee performance teams across channels, ensuring flawless execution, pacing accuracy, and alignment with KPIs.
• Provide strategic leadership on attribution models, measurement frameworks, audience strategies, and bidding approaches.
• Direct the analysis of campaign data to uncover insights, identify opportunities, and drive performance improvements.
• Collaborate closely with creative, media, analytics, and technology teams to build integrated, data-driven solutions.
• Drive innovation by introducing new tools, automation, platform features, and performance best practices.
• Oversee forecasting, budgeting, and investment modeling to support decision-making and optimize ROI.
• Provide hands-on mentorship to Performance Managers and Specialists; build talent capabilities and elevate team quality.
• Ensure operational excellence and adherence to internal processes, QA standards, and documentation requirements.
• Stay ahead of platform changes, industry shifts, and market trends to proactively shape performance strategies.

Requirements

• 10+ years of experience in digital performance marketing (agency background preferred).
• Deep expertise in Paid Social, Paid Search, Programmatic, and performance measurement.
• Strong understanding of attribution, audiences, conversion optimization, and data-driven strategy.
• Proven experience leading multi-channel teams and managing large-scale performance campaigns.
• Excellent client-facing skills with the ability to simplify complexity and lead strategic conversations.
• Advanced analytical capabilities with experience in translating data into insights and strategic actions.
• Hands-on familiarity with key platforms: Google Ads, Meta, TikTok, DV360, SA360, GA4, and other martech/adtech tools.
• Strong leadership, team development, and stakeholder management skills.
• Highly organized, detail-oriented, and comfortable working in fast-paced environments with multiple priorities.

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