Senior Programmatic Executive

Dentsu

Apply on the company website

Job Description:

We are looking for a Senior Programmatic Executive to take ownership of the day-to-day execution and optimization of programmatic advertising campaigns across DSP platforms. In this role, you will manage more complex accounts, drive performance improvements, and ensure high-quality delivery across all programmatic activity. You will work closely with Programmatic Managers, Product Managers, and cross-functional teams to translate media strategies into effective, data-driven programmatic solutions.

Key Responsibilities

• Own the setup, trafficking, optimization, and quality assurance of programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Xandr).
• Manage pacing, budgets, and performance against agreed KPIs, ensuring consistent delivery and efficiency.
• Conduct in-depth performance analysis to identify optimization opportunities across audiences, inventory, creatives, and bidding strategies.
• Lead and execute A/B testing initiatives to improve campaign performance and learning.
• Troubleshoot and resolve campaign issues including discrepancies, tagging challenges, and creative approvals.
• Collaborate closely with planning, performance, and data teams to integrate programmatic activity within broader media strategies.
• Support campaign reporting and contribute insights, recommendations, and optimization narratives for clients and internal stakeholders.
• Stay up to date with platform updates, programmatic trends, privacy changes, and emerging technologies.
• Support the training and upskilling of junior executives where required.

Requirements

• 2–4 years of hands-on experience in programmatic advertising or digital media execution.
• Strong working knowledge of DSPs such as DV360, The Trade Desk, and/or Xandr.
• Solid understanding of ad serving, audience targeting, data strategies, and programmatic optimization techniques.
• Strong analytical skills with experience using Excel and performance dashboards to interpret data.
• Ability to manage multiple campaigns and priorities with strong attention to detail.
• Confident communicator, able to explain performance insights in a clear and structured way.
• Proactive, solution-oriented mindset with a desire to continuously improve performance outcomes.
• Experience working in an agency environment is a plus.

Location:

Brand:

Time Type:

Contract Type:

More jobs at Dentsu