Content Marketing Manager
EF Education First · London
Our global Marketing team in London is looking to hire an outstanding Content Marketing Manager who is passionate about storytelling in a corporate environment. You will play a pivotal role in building EF Corporate Learning as a leading global brand in the B2B space and reaching our ambitious revenue growth targets.
You will be responsible for developing and producing impactful B2B content for our global audience to increase brand awareness and lead generation, collaborating on the overall content strategy and execution, and helping to tell the stories of our clients worldwide to help our sales teams win. This role will report to the Director of Marketing/VP Marketing, and work closely with teams across Marketing, Sales, Design, Product and Academics.
Key responsibilities
- Develop, write and edit impactful copy for our international B2B audience including (but not limited to) long-form articles, white papers, case studies, website pages, social posts, blogs, emails, video and podcast scripts.
- Co-design and execute a coherent content strategy and calendar, developing powerful campaigns for brand awareness and lead generation - working closely with the digital marketing team.
- Curate and deliver engaging webinars – from inviting and managing guest speakers, to building slides and scripts, and ensuring successful filming and broadcasting.
- Drive our efforts to build EF Corporate Learning as a leading brand within the B2B space including through custody of our brand guidelines and tone of voice
- Research best practices and keep up to date with latest content trends to develop the most effective themes, formats and channels in order to reach and influence our audience. Use knowledge of SEO to ensure content can be found via search engines.
- Partner with the rest of the Marketing team to coordinate scheduling, translations, measurement of results, and design work as needed.
- Collaborate closely with our internal experts and other thought leaders to bring their expertise, ideas and inspiration to a wide audience through our content.
The skills & experience we look for
- The ideal candidate will have 5+ years’ experience of developing, writing and editing high-performing B2B content and can provide insights into what digital content will most engage buyers in large enterprises. Knowledge of the HR/EdTech/Learning space is a plus.
- You should be a highly skilled writer with extensive experience of writing for a B2B audience, with an exciting portfolio to share. Proven ability in video/audio/visual content creation is also advantageous.
- You can work to tight deadlines and have experience optimizing content for email and SEO, as well as analysing performance metrics and improving copy accordingly.
- You are very effective at building relationships, collaborating, and influencing others and dealing with internal and external senior stakeholders. You are comfortable working as a team and leading complex projects cross-functionally in flat organizations.
- You are a self-starter with a creative and strategic mindset, but always detail-oriented – someone who doesn’t shy away from getting things done and delivering high quality work on time.
- You have experience of translating brand identity into engaging content and copy, including developing and adhering to brand tone of voice direction, style guides, and copy libraries.
- You have experience of digital marketing and familiarity with its tech stack – particularly email, social, and Content Management Systems.
- Product marketing experience is a plus – developing the positioning and messaging of B2B products for large enterprises, and creating impactful sales collateral.
To thrive at EF, you will:
- Have strong personal drive and energy
- Possess an entrepreneurial spirit with a nothing is impossible mindset
- Excited by having ownership and autonomy
- Enjoy working in a fast-paced results-driven environment
- Be passionate about learning and languages
Why work for us?
- Opportunities to produce meaningful work that makes a difference to people’s lives.
- Developing our talent is core to our values. We provide regular training, access to self-development platforms, real ownership, and career progression opportunities
- An attractive salary (based on track record) and benefits packages
- Comprehensive Onboarding and development programs
UK Staff Benefits
- Office gym & yoga studio
- Cycle scheme
- Private Medical Insurance
- Private pension scheme managed by Aviva
- Loan for annual travel passes
- Employee Assistance Programme
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