Associate Program Manager
eClerx · Mumbai
Profile – PMO [IN] / Program Delivery Expert [PDE] – [Will go through a client round for fitment]
Primary Job Responsibilities:
The Program Management team is responsible for managing the development of Global Marketing Campaigns by a variety of teams. The Digital Marketing Campaign Manager (hereafter Campaign Manager) will create project plans and facilitate cross-functional efforts to help marketers design and launch end to end digital marketing campaigns through email, onsite and other channels. The primary job responsibilities of the Campaign Manager include:
Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s).
Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points.
Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution
Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables.
Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates.
Develop a master project plan to coordinate all of the activities of the teams.
Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans
Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input
When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner.
Keep abreast of ad-technology, marketing technology and developments.
Should understand email marketing, performance marketing.
Understanding of social media marketing a plus.
General Position Requirements / Scope
- At least 7-10 years’ experience in marketing of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns
- Experience in direct marketing or database marketing a plus.
- Demonstrated ability to handle multiple simultaneous programs
- Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project
- Ability to work with cross-functional teams and Marketing in-person and over the phone.
- Excellent process flow management capabilities
- Excellent attention to detail
- Excellent interpersonal skills
- Excellent problem solving and organization skills
- Strong written and oral communication skills
- Proficient with basic office applications such as Excel and PowerPoint
- Bachelor’s degree
Shift (APJ / EMEA / US / Any combination) : APAC/General/EMEA