Senior Manager, Organic Search
Dwyer Franchising · Irving
Senior Manager, Organic Search
Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
The Senior Organic Search Manager will be responsible for leading Organic Search strategy and performance for Neighborly.com and its brand websites. The person in this role will lead a team in the analysis of Organic Search performance and identification of opportunities for performance improvement, with the end goal of driving revenue from higher search rankings and keyword conversion. Organic search refers to and not limited to Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Google Business Profile Optimizations (GBP)
Bring your experience and be empowered to innovate.
As a Senior Manager, Organic Search on the Marketing team, a typical day for you will include:
- Lead the development of SEO, GEO and GBP strategies for multiple brands.
- Develop roadmaps of activities and project manage assignments.
- Organic search point person for head of marketing, brand presidents and other departments for the brands you are responsible for.
- Collaborate with technical SEO lead, content lead, Product and IT on website migration projects. Lead content and on-page related projects related to site migrations. Assist with technical SEO and GEO projects related to site migrations.
- Perform technical website audits to identify obstacles that may prevent optimal indexation of managed websites. Provide technical SEO recommendations to improve organic performance.
- Perform keyword analysis to identify content opportunities including for existing URLs and new landing pages (content gaps).
- Monitor performance across managed brands. Deliver and present performance reports to Organic Search Director, leadership and brand team. Deliver ad-hoc reports.
Bring your skills and be inspired to achieve success.
(Required qualifications)
- Experience:
- 7+ years of experience in Digital Marketing, Data Analysis, or a related field.
- 2+ years of experience managing a team of SEO and Content professionals preferred but not required.
- Strong experience with SEO required; Deep understanding of search engine ranking criteria, including local ranking factors.
- Skills:.
- Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Detail-oriented with a high level of accuracy
- Ability to demonstrate problem-solving and critical thinking skills
- Ability to work independently and as part of a team
- Education:
- Bachelor’s degree in Marketing, Business, Information Technology, or related fields
- Schedule / in-office requirements:
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
- Our office locations are:
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX
Bring your goals and be enabled to reach them.
- Competitive Pay: Commensurate with experience
- Schedule: Full-time, Monday – Friday, 8 AM – 5 PM local time zone
- Benefits: Check out our benefits offerings here: Neighborly Benefits
- Financial Benefits: Equity and bonus opportunities
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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Brand:
Neighborly - USA Shared Services