Performance Creative Strategist
Create Wellness · New York City
We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.
This role is for someone who:
- Has a strong creative eye and a performance mindset
- Obsesses over what makes content stop the scroll and convert
- Knows how to translate data into a creative brief
- Experience building diverse UGC pipelines
- Thrives in a fast-moving, test-and-learn environment
You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.
What You’ll Do
Creative Strategy & Testing
- Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
- Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
- Translate performance data into actionable creative briefs for internal teams and creators
- Identify winning patterns and build frameworks for scaling proven concepts
- Stay ahead of platform trends, ad formats, and creative benchmarks
Creator & UGC Content
- Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
- Review creator deliverables through a performance lens before they go live
- Build and maintain a library of winning creative frameworks by creator type, platform, and audience
- Partner with the Growth Manager to analyze creator performance and identify what scales
Cross-Functional Creative Operations
- Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
- Work with creative studio to manage production timelines and ensure assets are ready to test
- Work with video editors and designers to iterate quickly on top performers
- Maintain a living creative learnings doc that informs future strategy
Analytics & Insights
- Analyze creative performance at the hook, format, and narrative level
- Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working
- Build and maintain a creative scorecard to track performance across active tests
- Present findings and recommendations in clear, actionable formats
Requirements
What You Bring
- 2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
- Demonstrated ability to write and brief high-performing ad creative
- Strong analytical instincts — you can read a creative report and know what to do next
- Experience working with UGC creators and/or influencer-led content
- Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
- Strong written communication — briefs, copy, and internal decks that are clear and sharp
What We’re Looking For
- You think about creative as a performance lever, not just aesthetics
- You can move from insight to brief to live asset quickly
- You’re as comfortable in a spreadsheet as you are in a creative doc
- You have strong opinions about what makes content work — and you back them with data
- You’re a clear communicator and a strong cross-functional partner
- You care about building systems, not just shipping one-off assets
Nice to Have
- Experience at a health, wellness, or supplement brand
- Comfort writing short-form ad copy in addition to briefing it
- Exposure to CTV or YouTube performance creative
- Strong comfort using AI tools to accelerate creative iteration and research
- Experience with creator whitelisting and paid amplification workflows
Benefits
- Competitive compensation including salary and equity
- Fully-paid health, dental, 401K, and vision insurance
- Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
Why You'll Love Working Here:
At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.