Associate Manager - Digital Investment (PMX)

Publicis Groupe · Kuala Lumpur

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As an Associate Manager – Digital Investment, you will take ownership of end-to-end digital investment delivery across assigned accounts, moving beyond execution into planning input, vendor management, and financial oversight. The role requires you to manage campaign operations with greater accountability, ensure accuracy across bookings and reporting, and contribute to investment decisions that drive efficiency and value for agencies under Publicis Groupe Malaysia (Starcom, Zenith, Spark Foundry).

We are seeking individuals with strong engagement, operational discipline, and the ability to navigate a collaborative and fast-paced environment while driving consistency and quality in campaign delivery.

Role

1. Investment Planning & Coordination

• Work closely with agencies under Publicis Groupe Malaysia and vendor partners to translate media briefs into actionable digital investment plans.
• Provide input on channel selection, budget allocation, and digital scheduling to ensure plans are practical, efficient, and aligned with campaign objectives.
• Review and validate digital schedules before execution to ensure accuracy and feasibility.

1. Campaign Delivery Ownership

• Oversee end-to-end campaign execution, ensuring timelines, deliverables, and quality standards are consistently met.
• Supervise booking orders to vendors, ensuring accuracy, completeness, and alignment to approved plans.
• Act as escalation point for campaign issues and resolve operational gaps proactively.

1. Reporting & Performance Management

• Review and consolidate campaign reports (Interim/EOC), ensuring accuracy and clear interpretation of performance trends.
• Translate campaign data into actionable insights and recommendations for internal teams and stakeholders.
• Maintain and enhance reporting frameworks to improve consistency and insight quality.

1. Financial & Commercial Management

• Manage campaign budget tracking including pacing, utilisation, and reconciliation across campaigns.
• Liaise with finance on production estimates and purchasing orders, ensuring alignment between bookings, invoicing, and actual delivery.
• Support cost optimisation and value creation initiatives across vendor negotiations and campaign setups.

1. Stakeholder & Vendor Management

• Serve as a key point of contact between internal agency teams and external media vendors, ensuring smooth coordination and communication flow.
• Build and maintain strong working relationships with vendors to ensure timely delivery and access to opportunities.
• Support agency teams with timely updates and resolution of operational matters.

1. Process & Team Contribution

• Maintain and improve monthly activity trackers, ensuring accurate tracking of campaign and investment activities.
• Identify inefficiencies in workflows (booking, reporting, reconciliation) and recommend improvements.
• Provide guidance and support to junior team members on execution standards and best practices.

Qualifications

• 4–6 years of experience in media, advertising, or digital investment roles (agency experience preferred), building on the foundational execution scope of an Executive role.
• Strong understanding of digital media operations, platforms, and terminology.
• Proficient in Microsoft Office (Excel and PowerPoint), with the ability to manage data and reporting independently.
• Proven ability to manage stakeholders across internal teams and external vendors effectively.
• Strong attention to detail with high accountability for delivery quality and financial accuracy.
• Able to manage multiple campaigns concurrently and operate with a higher degree of independence.

What Success Looks Like

• Campaigns are delivered accurately, on time, and with minimal financial or operational discrepancies.
• Reporting is reliable, consistent, and adds clear direction to campaign performance discussions.
• Stakeholders (agencies, vendors, finance) trust your ownership and responsiveness.
• You are influencing planning and investment decisions—not just executing them.

Our employee benefits package comprises the following:

• 👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
• 👉 Office closure for World Mental Health Day 10th October.
• 👉 Additional Company closure for all 4 major festive Celebrations
• 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• 👉 Life and personal accident insurance and group hospitalization and surgery.
• 👉 A hybrid working schedule and with Friday disconnects.
• 👉 Rest Relax & Recharge - office closure last week of December every year.
• 👉 Phone Allowance

Role

1. Investment Planning & Coordination

• Work closely with agencies under Publicis Groupe Malaysia and vendor partners to translate media briefs into actionable digital investment plans.
• Provide input on channel selection, budget allocation, and digital scheduling to ensure plans are practical, efficient, and aligned with campaign objectives.
• Review and validate digital schedules before execution to ensure accuracy and feasibility.

1. Campaign Delivery Ownership

• Oversee end-to-end campaign execution, ensuring timelines, deliverables, and quality standards are consistently met.
• Supervise booking orders to vendors, ensuring accuracy, completeness, and alignment to approved plans.
• Act as escalation point for campaign issues and resolve operational gaps proactively.

1. Reporting & Performance Management

• Review and consolidate campaign reports (Interim/EOC), ensuring accuracy and clear interpretation of performance trends.
• Translate campaign data into actionable insights and recommendations for internal teams and stakeholders.
• Maintain and enhance reporting frameworks to improve consistency and insight quality.

1. Financial & Commercial Management

• Manage campaign budget tracking including pacing, utilisation, and reconciliation across campaigns.
• Liaise with finance on production estimates and purchasing orders, ensuring alignment between bookings, invoicing, and actual delivery.
• Support cost optimisation and value creation initiatives across vendor negotiations and campaign setups.

1. Stakeholder & Vendor Management

• Serve as a key point of contact between internal agency teams and external media vendors, ensuring smooth coordination and communication flow.
• Build and maintain strong working relationships with vendors to ensure timely delivery and access to opportunities.
• Support agency teams with timely updates and resolution of operational matters.

1. Process & Team Contribution

• Maintain and improve monthly activity trackers, ensuring accurate tracking of campaign and investment activities.
• Identify inefficiencies in workflows (booking, reporting, reconciliation) and recommend improvements.
• Provide guidance and support to junior team members on execution standards and best practices.

Qualifications

• 4–6 years of experience in media, advertising, or digital investment roles (agency experience preferred), building on the foundational execution scope of an Executive role.
• Strong understanding of digital media operations, platforms, and terminology.
• Proficient in Microsoft Office (Excel and PowerPoint), with the ability to manage data and reporting independently.
• Proven ability to manage stakeholders across internal teams and external vendors effectively.
• Strong attention to detail with high accountability for delivery quality and financial accuracy.
• Able to manage multiple campaigns concurrently and operate with a higher degree of independence.

What Success Looks Like

• Campaigns are delivered accurately, on time, and with minimal financial or operational discrepancies.
• Reporting is reliable, consistent, and adds clear direction to campaign performance discussions.
• Stakeholders (agencies, vendors, finance) trust your ownership and responsiveness.
• You are influencing planning and investment decisions—not just executing them.

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