Strategy Director

Publicis Groupe · Barcelona

Company description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

We are looking for an experienced Strategic Director, Connected Media Strategy to lead the development of business-driven media strategies that accelerate client growth. This role goes beyond media planning and requires a deep understanding of clients’ business challenges, market dynamics, consumer behavior, and the evolving media landscape.

The successful candidate will identify business opportunities beyond the initial brief and transform them into communication strategies that connect audiences, data, channels, and creativity. As a senior strategic leader, you will play a critical role in shaping integrated media ecosystems, influencing senior stakeholders, and elevating strategic excellence across the organization.

Responsibilities

Strategic Business Reframing

Analyze client briefs and uncover underlying business challenges, even when they are not explicitly stated.
Translate business issues into relevant, actionable communication opportunities.
Challenge assumptions and redefine project starting points to increase strategic impact and business value.
Develop strategic narratives that connect business objectives with media and communication solutions.

Connected Media Strategy Development

Design integrated paid, owned, and earned media ecosystems aligned with business goals.
Build communication architectures based on the full customer journey.
Connect channels, moments, audiences, and messaging into cohesive and effective media strategies.
Ensure media recommendations contribute directly to client growth and marketing effectiveness.

Audience & Data Strategy

Lead the definition of strategic audiences through the integration of:
- Market and consumer research tools (Kantar, AIMC, and similar sources).
- First-party data.
- Digital and behavioral data.
Transform audience insights into actionable growth opportunities and activation strategies.
Drive audience-centric planning approaches across projects and accounts.

Insight-Led Decision Making

Integrate multiple data sources, including research, social listening, deterministic data, and real consumer behavior, to build a unified consumer view.
Develop strategic recommendations based on evidence, insights, and market understanding.
Identify trends, opportunities, and risks that can influence client business performance.

Client Leadership & Business Partnership

Act as a trusted advisor to senior client stakeholders.
Lead high-impact strategic projects, workshops, and pitches.
Influence decision-making through strong storytelling, strategic thinking, and business acumen.
Build long-term client relationships and position the agency as a strategic growth partner.

Strategic Excellence & Thought Leadership

Develop frameworks, methodologies, and best practices that enhance the strategic capabilities of the team.
Contribute actively to thought leadership initiatives and strategic innovation across the group.
Promote a culture of curiosity, continuous learning, and strategic excellence.

Qualifications

Minimum of 10 years of experience in media strategy, communications planning, strategic consulting, or related disciplines.
Proven experience leading complex strategic projects and multidisciplinary teams.
Strong agency, media consultancy, or business consultancy background.
Demonstrated success managing senior stakeholder relationships and influencing business decisions.
Deep understanding of the media ecosystem across both offline and digital channels.
Strong expertise in audience analysis, consumer research, and market intelligence tools such as Kantar, AIMC, and similar platforms.
Experience leveraging first-party, second-party, and third-party data to inform strategic decisions.
Excellent understanding of media as a business growth driver, beyond channel planning and activation.
Exceptional strategic thinking, analytical, and problem-solving skills.
Strong communication, presentation, and storytelling capabilities.
Ability to synthesize complex information into clear and actionable recommendations.
Fluent English (C1): candidates must be able to operate confidently in English in client-facing, strategic, and business environments

Additional information

Why join us? Because we offer reasons such as:

🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.