Senior Manager, Consumer Insights

Publicis Groupe · Toronto · CA$90,700–CA$129,500 (stated in the posting)

Overview

The Consumer Insights Senior Manager will play an important role in delivering high-quality research to clients, mostly focused on the US market. The role will focus on supporting Publicis agency clients while working on the Epsilon research team. This is an opportunity to be part of business growth for Epsilon and Publicis, by leading research projects from design to final deliverables. The Senior Manager will report to the Senior Director of Consumer Insights, while working closely with the Co-ordinator roles on the team for project execution. The Senior Manager will manage the full project cycle from designing study methodologies, developing questionnaires, and providing presentations and insights for the agency teams and clients.

Responsibilities

Lead primary research studies through various parts of the research project cycle, including:
- Scoping, research design and proposal development based on project needs
- Design of questionnaire to align with learning goals
- Lead analysis and reporting
- Finalizing results and key conclusions into client presentations and,
- Liaison/communication with clients, internal teams and partners.
Support the CI Coordinator/Programmer on project execution tasks including:
- survey testing (before fieldwork begins), monitoring fieldwork, and communication with internal and external stakeholders/partners related to fieldwork needs.
Co-ordinate project timeline and deliverables with other team members. The role requires a strong coordination and organized approach for concurrent tasks from multiple projects, while considering dependencies and timeline needs.
Assist with department tracking and evolving processes, as needed.
Ensuring privacy and consumer data are handled per business needs.
Other projects as time permit.

Qualifications

What you’ll bring with you:

7 to 10 years experience in consumer quantitative research survey design, analysis and reporting.
Very strong organization and project management skills.
Great attention to detail, accuracy and problem solving.
Experience working with cross-functional teams.
Excellent written and oral communication skills.
Proactive working style, with flexibility to shift priorities based on department evolving needs.
Strong skills with Excel and PPT software for analysis and reporting.
Ability to learn quickly and take initiative.

Why you might stand out from other talent:

Education/training in market research.
Work experience in a fast paced, research supplier role and/or supporting agency teams.
Experience working with cross-functional teams.
Familiarity with Qualtrics is an asset.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Salary

Transparency matters to us. The salary range for this position is CAD $90,700-$129,500 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We do not use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes.

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

Act with integrity. We are transparent and have the courage to do the right thing.
Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
Innovate with purpose. We shape the market with big ideas that drive big outcomes.
Respect all voices. We embrace differences and foster a culture of connection and belonging.
Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

Time to Recharge: Paid Time Off Policy (PTO), 12 paid holidays
Time to Recover: Paid sick time
Family Well-Being: Parental/new child benefits
Extra Perks: Comprehensive health coverage, retirement plan with company match, professional development, employee recognition, charitable donation matching, employee assistance program and health awareness benefits

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon does not discriminate against applicants or employees in relation to all employment decisions, including hiring, based on actual or perceived race, age, sex or gender (including pregnancy), marital status, ethnic origin, ancestry, citizenship, disability, creed, colour, sexual orientation, gender identity or expression, or any other characteristic protected by applicable human rights legislation. Epsilon also prohibits harassment of applicants and employees based on any of these protected human rights grounds. Epsilon is committed to providing applicants with an inclusive, barrier-free and accessible workplace to support the applicant’s success. Should an applicant require accommodation during the recruitment process, for example as a result of a disability, please contact us at PublicisFAQs@epsilon.com.

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Lead primary research studies through various parts of the research project cycle, including:
- Scoping, research design and proposal development based on project needs
- Design of questionnaire to align with learning goals
- Lead analysis and reporting
- Finalizing results and key conclusions into client presentations and,
- Liaison/communication with clients, internal teams and partners.
Support the CI Coordinator/Programmer on project execution tasks including:
- survey testing (before fieldwork begins), monitoring fieldwork, and communication with internal and external stakeholders/partners related to fieldwork needs.
Co-ordinate project timeline and deliverables with other team members. The role requires a strong coordination and organized approach for concurrent tasks from multiple projects, while considering dependencies and timeline needs.
Assist with department tracking and evolving processes, as needed.
Ensuring privacy and consumer data are handled per business needs.
Other projects as time permit.