Senior Executive, Content Development
Edelman · Hong Kong
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
A senior content account executive specializing in content must have high-level capability for writing and developing native English short and long-form multiformat content for multiple channels/media. They must combine this with comprehensive level of understanding of the accounts they work on – their business, products, markets, personnel, outside influencers, etc. They need to succinctly convey this knowledge to the media and client team members. They must also have a solid grasp of all traditional public relations tools and be able to recommend a variety of strategies and tactics to their clients. They must be able to work effectively and provide sound counsel with lower levels of client contacts.
Responsibilities
- Account/Client Management: Demonstrate understanding of key client information, fostering good client communication with an outgoing and flexible approach
- Content: Understands trends in supported industries; excels in crafting press releases, media bylines, blog/opinion articles, research reports, social media posts, video/visual content outlines, media briefing books, internal newsletters, etc.
- Planning: Assists with retainer and project planning
Requirements
- Bachelor degree or above;
- Relevant 3-5 year of working experience in journalism, content, research or public relations, experience in managing and executing editorial/content/ PR and marketing communications projects and campaigns;
- Strong strategic thinking and problem solving skills;
- Good anti-pressure ability
- Team player and high English language skillset, Chinese is a bonus
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.