Social Account Director, Health, Digital - UK
Edelman · London
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
About Edelman
Edelman is the world’s largest independent communications firm, helping clients navigate an increasingly complex stakeholder landscape through the power of trust. In the UK, our Health practice partners with some of the world’s leading pharmaceutical, biotech, medical device and healthcare organisations to build reputation, engage stakeholders and drive meaningful behaviour change.
Digital sits at the heart of how audiences discover, evaluate and engage with health information. As platforms evolve and stakeholder journeys become more fragmented, our clients need integrated digital strategies that connect organic social media, paid amplification, search, influencer engagement, data and measurement.
The Opportunity
Edelman is looking for a Health focused Account Director to join our Digital team in London.
This role sits at the intersection of healthcare communications, social media and integrated digital strategy. Working across global pharmaceutical, biotech and medical device clients, you will help develop digital programmes that engage healthcare professionals, patients, policy and advocacy groups and broader stakeholder audiences through meaningful, compliant and measurable communications.
Social media expertise will be at the core of your skillset, but you will also bring an understanding of the wider digital ecosystem, including websites, search, paid media, analytics and audience journeys. You will work closely with specialists across Edelman’s Digital, Health, Creative, data and Intelligence teams to deliver integrated solutions that drive client outcomes.
This is an opportunity for a healthcare digital specialist who understands both the opportunities and complexities of communicating in highly regulated environments and who is passionate about helping healthcare organisations build trust, improve engagement and communicate innovations that positively impact people’s lives.
Responsibilities
Lead the strategic direction and day-to-day delivery of digital and social programmes across a diverse client portfolio.
Provide counsel to clients and integrated account teams on digital strategy, platform evolution, content, reputation and audience engagement.
Develop audience-led digital strategies, content frameworks and channel recommendations informed by insight, platform behaviour and performance data.
Manage multidisciplinary teams across strategy, creative, paid media, analytics and production to deliver integrated communications programmes.
Build trusted relationships with senior clients and identify opportunities to grow digital work across existing and prospective accounts.
Shape scopes of work, contribute to commercial planning and support new business opportunities and pitches.
Ensure quality of digital outputs, recommendations, presentations and campaigns are strategically sound and delivered to the highest standard.
Champion innovation by applying emerging technologies, including AI, to improve digital strategy, delivery and client outcomes.
Experience & Qualifications
Significant experience in healthcare communications, digital communications and social media strategy within an agency environment.
Expert in healthcare/pharmaceutical digital activation, not just digital marketing.
Deep expertise in social media and content delivery.
Strong understanding of pharmaceutical and healthcare communications regulations and approval processes.
Strong strategic thinking, client management and presentation skills.
You like getting hands on and are focused on delivery and quality work.
Experience coaching colleagues, fostering collaboration and high-quality delivery.
Curiosity about emerging platforms, AI and the evolving role of digital communications in building reputation and driving business impact
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.