Associate Director, Creator Marketing
Edelman · London
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
Job Description:
Associate Director, Creator Marketing
About Zeno London
Zeno London is a communications agency powered by a collective of digital natives, creative thinkers and strategic experts. Together, we bring bold thinking and innovative execution to our clients across a wide spectrum of sectors, from consumer brands and technology businesses to healthcare organisations and corporate leaders. At the heart of our digital offer sits the ZDX team, bringing together specialists in social strategy, content, creator marketing, paid media and digital innovation. We help brands build relevance, engagement and advocacy through audience-first strategies, culturally resonant content and measurable digital programmes. As creator marketing continues to evolve, we see creators not simply as influencers, but as trusted storytellers, cultural connectors and content producers who play an increasingly important role across the communications mix.
About the Role
We are looking for an experienced creator marketing leader to lead and grow Zeno London’s creator capability as part of the wider ZDX leadership team.
This role combines strategic leadership, client counsel, team development, thought leadership and commercial growth. You will be responsible for shaping creator strategies for some of the agency’s largest and most ambitious clients, while helping build and evolve the creator offering across the wider business.
You will oversee the development and delivery of creator programmes spanning earned, owned and paid activity, working closely with social strategists, account teams, creatives, paid specialists and analytics experts to deliver integrated campaigns that drive measurable business impact.
As Associate Director - Creator Marketing, you will act as a senior advisor to clients, helping them navigate the evolving creator landscape, platform changes and emerging opportunities. You will also play a key role in agency growth, driving new business opportunities, developing market-leading thinking and identifying opportunities to expand creator services across existing client relationships.
As the senior creator marketing specialist within Zeno London, you will also play an important role in building the agency’s profile externally. You’ll contribute to industry conversations, represent Zeno at events, build relationships across the creator ecosystem and develop thought leadership that positions both the agency and our clients at the forefront of creator marketing.
Key Responsibilities
Creator Strategy and Client Leadership
- Lead the development of creator marketing strategies across a diverse portfolio of clients and sectors.
- Provide senior strategic counsel to clients on creator marketing, leveraging creator intelligence, audience insights, social trends and platform developments to inform data-driven recommendations and programme design.
- Ensure creator programmes align with wider communications, social and business objectives.
- Oversee campaign planning from audience and creator identification through to activation, optimisation and reporting.
- Act as a senior client lead and trusted advisor on creator-led communications programmes.
- Present strategic recommendations and campaign approaches confidently to senior client stakeholders and integrated agency teams.
Capability, Development and Innovation
- Own and evolve Zeno London’s creator marketing proposition and service offering.
- Identify emerging opportunities, platform developments and industry trends that can create value for clients and the agency.
- Develop frameworks, processes and best practice to ensure high-quality delivery across creator programmes.
- Work closely with global and regional teams to share learning and contribute to broader creator marketing initiatives across the network.
- Champion the adoption of AI and emerging technologies across the creator workflow, driving greater efficiency, creator discovery, audience analysis, content optimisation, reporting and programme innovation.
Team Leadership and Collaboration
- Lead, mentor and develop creator specialists and wider digital team members.
- Support recruitment, onboarding, coaching and career development across the creator capability.
- Foster a collaborative and inclusive team culture that encourages creativity, innovation and continuous learning.
- Partner closely with account, strategy, creative, paid media, analytics and production teams to deliver integrated client programmes.
Industry Leadership and Thought Leadership
- Act as a visible ambassador for Zeno’s creator marketing capability across the industry.
- Develop thought leadership, points of view and trend analysis that position Zeno as a leader in creator marketing and digital communications.
- Represent the agency at industry events, conferences, awards programmes, webinars and client-facing forums.
- Build and maintain strong relationships with creators, talent managers, creator agencies, platforms and key industry partners.
- Support marketing and business development initiatives through speaking opportunities, panel participation, media commentary and content creation.
- Identify emerging trends and cultural shifts within the creator economy, translating them into opportunities for clients and the wider agency.
Commercial Growth and New Business
- Identify opportunities to grow creator services across existing clients and sectors.
- Lead creator workstreams within new business pitches and agency growth opportunities.
- Develop compelling creator-led recommendations, proposals and thought leadership that support agency growth.
- Support forecasting, project scoping and commercial management of creator programmes.
- Contribute to the continued growth and positioning of ZDX as a market-leading digital practice.
- Play an active role in shaping the agency’s creator marketing vision and long-term growth strategy.
Ideal Candidate Profile
Experienced Creator Marketing Leader
- 10+ years’ experience in creator marketing, influencer marketing, social media, digital communications or integrated marketing, gained within agency and/or in-house environments.
- Significant experience developing and leading creator strategies across major consumer, corporate, technology, healthcare and/or regulated brands.
- Deep understanding of the UK creator landscape, social platforms and emerging digital culture.
- Strong expertise across the full creator marketing lifecycle, including strategy, creator identification, talent management, contracting, content development, paid amplification, measurement and optimisation.
- Experience leading large-scale, integrated creator programmes across multiple markets and stakeholder groups.
- Strategic and Commercial Thinker.
- Proven ability to translate business objectives into effective creator marketing strategies.
- Strong track record of growing client relationships and identifying opportunities to expand creator marketing programmes.
- Experience leading creator workstreams within competitive pitches and new business opportunities.
- Strong commercial acumen, including experience managing programme scopes, budgets, forecasting and profitability.
Strong Client Leader
- Significant experience advising senior stakeholders and presenting to executive-level clients.
- Comfortable leading high-profile client conversations, workshops and strategic planning sessions.
- Experienced representing creator marketing within integrated agency teams and multidisciplinary client environments.
- Able to build trusted relationships and confidently sell strategic recommendations.
- Strong presentation and facilitation skills, with the ability to simplify complex ideas and inspire action.
Team Builder and Collaborator
- Experience leading, mentoring and developing specialist and cross-functional teams.
- Proven ability to manage and inspire teams while maintaining high standards of delivery and collaboration.
- Strong cross-functional leadership skills, with the ability to bring together specialists from different disciplines around a shared objective.
- Experience working across strategy, creative, social, paid media, analytics and account teams to deliver integrated programmes.
- Collaborative, inclusive and invested in helping others succeed.
Recognised Industry Voice
- Passionate about the creator economy and actively engaged with industry developments, trends and conversations.
- Comfortable representing the agency externally through speaking engagements, panel discussions, presentations and thought leadership initiatives.
- Strong network across creators, talent management agencies, platforms and industry partners.
- Confident developing and presenting compelling points of view to both client and industry audiences.
- Excited by the opportunity to help shape the future of creator marketing within Zeno and the wider industry.