Trend Hacker
Publicis Groupe · Bogotá
Descripción de la empresaHELLO, WE ARE PUBLICIS PRODUCTION, THE FIRST INTELLIGENT CONTENT COMPANY.
Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content.
We intuitively deliver this through Marcel Make, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways.
Descripción del puesto
In Bogota – Colombia, we are looking for a Trend Hacker with more than 4 years of experience in trend analysis, cultural intelligence, digital strategy, or similar roles within advertising and marketing agencies. The mission of this role is to identify, analyze, and activate emerging trends, consumer behaviors, and relevant conversations across the digital ecosystem, transforming insights into strategic opportunities for brands. This professional will connect culture, data, and innovation to ensure that brand strategies, campaigns, and content remain relevant, authentic, and aligned with audience interests, behaviors, and expectations.
Responsabilidades
- Analyze the potential impact and relevance of trends within brand communication strategies.
- Generate actionable insights from data, audience behavior, and market trends.
- Recommend effective ways to integrate trends into campaigns, content, and brand strategies.
- Collaborate with creative, strategy, and content teams to develop innovative ideas and solutions.
- Present reports, findings, and recommendations based on trend analysis.
- Monitor the performance and effectiveness of implemented trend-driven initiatives.
- Leverage social listening and digital analytics tools to identify market opportunities.
- Ensure cultural relevance and authenticity across brand strategies and content.
- Keep internal teams informed about significant shifts, movements, and emerging phenomena within the digital landscape.
- Contribute to innovative proposals that strengthen brand positioning and audience engagement.
Cualificaciones
- Intellectual curiosity.
- Strategic thinking.
- Innovative mindset.
- Strong analytical skills.
- Cultural awareness and market sensitivity.
- Adaptability and flexibility.
- Proactivity and initiative.
- Opportunity identification skills.
- Ability to connect data with human behavior.
- Strong observation skills.
- Passion for technology, culture, and digital trends.
- Excellent communication skills.
- Influencing and storytelling abilities.
- Collaborative mindset.
- Results-oriented approach.
Información adicional
We have an AI-powered interaction and connectivity platform called Marcel, which offers access to e-learning resources such as Udemy and LinkedIn Learning, featuring more than 30,000 courses across a wide range of topics. This allows employees to develop their skills based on their interests while connecting with over 100,000 creative minds across Publicis Groupe.
We offer a variety of benefits, including a hybrid work model, an employee fund, life insurance, and a birthday day off. In addition, employees have the opportunity to apply for internal job openings across Publicis Groupe worldwide and can work for up to six weeks per year from another country where Publicis Groupe operates through our global Work Your World initiative.
Publicis Groupe #ThePowerOfOne connects creativity and technology while celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and communities. Diversity and inclusion are key to our success.
- Analyze the potential impact and relevance of trends within brand communication strategies.
- Generate actionable insights from data, audience behavior, and market trends.
- Recommend effective ways to integrate trends into campaigns, content, and brand strategies.
- Collaborate with creative, strategy, and content teams to develop innovative ideas and solutions.
- Present reports, findings, and recommendations based on trend analysis.
- Monitor the performance and effectiveness of implemented trend-driven initiatives.
- Leverage social listening and digital analytics tools to identify market opportunities.
- Ensure cultural relevance and authenticity across brand strategies and content.
- Keep internal teams informed about significant shifts, movements, and emerging phenomena within the digital landscape.
- Contribute to innovative proposals that strengthen brand positioning and audience engagement.
- Intellectual curiosity.
- Strategic thinking.
- Innovative mindset.
- Strong analytical skills.
- Cultural awareness and market sensitivity.
- Adaptability and flexibility.
- Proactivity and initiative.
- Opportunity identification skills.
- Ability to connect data with human behavior.
- Strong observation skills.
- Passion for technology, culture, and digital trends.
- Excellent communication skills.
- Influencing and storytelling abilities.
- Collaborative mindset.
- Results-oriented approach.