Associate - Biddable Media

Publicis Groupe · Mumbai

Company description

Job Description – Associate – Biddable Media
About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc.  The employee strength across 3 locations in India is around 700+ digital marketeers. We
are catering to end to end digital marketing solutions for premium brands in the country.

Overview

Key Role Objectives:

Account Management
Research, Innovation, knowledge sharing
Mentoring
Following processes, suggesting new processes to improve efficiency
Managing a team of 2 or 3 people with complete responsibility of their training, projects, clients, etc.
Complete client communication inclusive of calls and meetings
Coming up with new ideas for automation of processes

Responsibilities

Responsibilities /Tasks:

Google AdWords & MSN adCenter
Creating account structures
Expanding on keyword lists
Creating and modifying ad copies
Managing account and campaign level settings
Researching on new happenings in PPC and in digital marketing
Sharing the research through email and discussions
Suggesting new ideas for the account expansion based on research
Help new joiners settle into the organization and their daily routine
Help them in case of any teething problems in PPC
Follow schedules, deadlines and other processes as laid down by the team head
Suggest new processes to improve on old ones and make them more scalable
Take up the role of Project Manager for the mentees’ projects
Train them on job on new methods to enhance account performance
Handle client communication for their projects
Train them to eventually take up a bigger role
Handle clients when difficult situations arise
Attend client meetings
Create presentations to show clients progress, etc.
Discuss ideas with immediate superior
Coordinate with other teams to action on these ideas and suggestions

Qualifications

Experience:
• 2 years – 4 years
Qualifications:

BE (any stream) from a reputed engineering college
GAP Certified

Additional information

Job Related Skills:

Manage complex projects with an ability to handle multiple projects at a time
Set and meet deadlines for self as well as others in the Team
Independently handle clients
Show results with majority of campaigns performing better than benchmarks
Proactively research and contribute to the research team
Prior experience in handling bid management tools is an additional (not necessary) advantage
Strong in verbal, numerical and strategic reasoning
Keen interest in technology-based marketing and advertising, e-commerce, and other web -based

channels
Soft Skills:

Superb communication skills
Self-starter / self-motivated individual
People Management
Disciplined: On attendance, deliverables and adhering to company ethical standards
High intellectual curiosity, willingness to learn and explore

Responsibilities /Tasks:

Google AdWords & MSN adCenter
Creating account structures
Expanding on keyword lists
Creating and modifying ad copies
Managing account and campaign level settings
Researching on new happenings in PPC and in digital marketing
Sharing the research through email and discussions
Suggesting new ideas for the account expansion based on research
Help new joiners settle into the organization and their daily routine
Help them in case of any teething problems in PPC
Follow schedules, deadlines and other processes as laid down by the team head
Suggest new processes to improve on old ones and make them more scalable
Take up the role of Project Manager for the mentees’ projects
Train them on job on new methods to enhance account performance
Handle client communication for their projects
Train them to eventually take up a bigger role
Handle clients when difficult situations arise
Attend client meetings
Create presentations to show clients progress, etc.
Discuss ideas with immediate superior
Coordinate with other teams to action on these ideas and suggestions

Experience:
• 2 years – 4 years
Qualifications:

BE (any stream) from a reputed engineering college
GAP Certified

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