Martech & Creative Technology Manager (all genders)
Publicis Groupe · Hamburg, Berlin, Cologne
Company descriptionPublicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and data partner. We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.
Overview
The MarTech & Creative Technology Lead (all genders) is responsible for translating Beiersdorf business requirements into scalable technology solutions across creative, content and production workflows. The role acts as the primary bridge between client stakeholders, Publicis technology teams and platform partners, ensuring tools, workflows and AI capabilities are successfully implemented, adopted and governed across the organisation.
Responsibilities
Act as the primary MarTech and Creative Technology contact for Beiersdorf.
Translate marketing, production and operational requirements into clear technology briefs and delivery plans.
Lead the implementation and adoption of workflow, DAM, automation and content production platforms.
Coordinate technology vendors, platform owners and internal delivery teams to ensure successful execution of initiatives.
Act as the central point of orchestration across multiple workstreams, ensuring alignment between business requirements, technology capabilities and delivery teams.
Manage project plans, milestones, dependencies, risks, issues and stakeholder communications across technology programmes.
Drive onboarding, training and user adoption across markets.
Support AI and automation pilots from concept through to scaled deployment.
Ensure solutions align with governance, data privacy and security requirements.
Monitor platform performance, adoption and optimisation opportunities.
Maintain documentation, processes, implementation roadmaps and technology plans.
Support strategic planning and future technology evolution.
Qualifications
5-8 years' experience in MarTech, platform management, creative technology, production technology or technology-enabled transformation.
Strong understanding of creative, content production and localisation workflows.
Experience delivering and coordinating complex technology implementations involving multiple stakeholders, teams and vendors.
Strong project and programme management experience, including planning, governance, risk management and delivery oversight.
Experience with DAM, workflow, automation and content production platforms.
Experience working with creative and marketing technology ecosystems.
Strong stakeholder management, communication and facilitation skills.
Comfortable working across business, operational and technical teams.
Highly organised with strong attention to detail and follow-through.
Experience managing roadmaps, implementation plans.
Required Technology Experience
Creative Automation & Content at Scale - Storyteq, Celtra, Smartly.io, Adobe GenStudio or similar creative automation, dynamic content and content-at-scale platforms.
Creative & Design Platforms - Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, Firefly), Figma or similar creative production and design tools.
Generative AI & Content Creation - Runway, Luma, Midjourney, OpenAI ChatGPT, Microsoft Copilot and other AI-powered image, video and content generation platforms.
Workflow & Project Management – e.g. Asana, Jira, Monday.com, Adobe Workfront.
Technology Integration & Automation - Experience working with APIs, middleware, workflow orchestration, system integrations and enterprise technology ecosystems.
Additional information
If you’re open to new ways of working, willing to fail fast and learn fast, passionate about creativity and curious about people, we would love to meet you. See our open positions to apply. And if you don’t see your role there but are interested anyway, please drop us an email and introduce yourself.
Act as the primary MarTech and Creative Technology contact for Beiersdorf.
Translate marketing, production and operational requirements into clear technology briefs and delivery plans.
Lead the implementation and adoption of workflow, DAM, automation and content production platforms.
Coordinate technology vendors, platform owners and internal delivery teams to ensure successful execution of initiatives.
Act as the central point of orchestration across multiple workstreams, ensuring alignment between business requirements, technology capabilities and delivery teams.
Manage project plans, milestones, dependencies, risks, issues and stakeholder communications across technology programmes.
Drive onboarding, training and user adoption across markets.
Support AI and automation pilots from concept through to scaled deployment.
Ensure solutions align with governance, data privacy and security requirements.
Monitor platform performance, adoption and optimisation opportunities.
Maintain documentation, processes, implementation roadmaps and technology plans.
Support strategic planning and future technology evolution.
5-8 years' experience in MarTech, platform management, creative technology, production technology or technology-enabled transformation.
Strong understanding of creative, content production and localisation workflows.
Experience delivering and coordinating complex technology implementations involving multiple stakeholders, teams and vendors.
Strong project and programme management experience, including planning, governance, risk management and delivery oversight.
Experience with DAM, workflow, automation and content production platforms.
Experience working with creative and marketing technology ecosystems.
Strong stakeholder management, communication and facilitation skills.
Comfortable working across business, operational and technical teams.
Highly organised with strong attention to detail and follow-through.
Experience managing roadmaps, implementation plans.
Required Technology Experience
Creative Automation & Content at Scale - Storyteq, Celtra, Smartly.io, Adobe GenStudio or similar creative automation, dynamic content and content-at-scale platforms.
Creative & Design Platforms - Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, Firefly), Figma or similar creative production and design tools.
Generative AI & Content Creation - Runway, Luma, Midjourney, OpenAI ChatGPT, Microsoft Copilot and other AI-powered image, video and content generation platforms.
Workflow & Project Management – e.g. Asana, Jira, Monday.com, Adobe Workfront.
Technology Integration & Automation - Experience working with APIs, middleware, workflow orchestration, system integrations and enterprise technology ecosystems.