Associate Manager (SEO)

Publicis Groupe · Casablanca

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PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work.

Client Service

• Support of day-to-day client relationships, contributing and leading regional and local client communication with the support of the wider specialist teams.
• Be the support liaison between SEO team in London, and local SEO resources
• Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget
• Feed into new SEO proposals and statements of work as requested by local or regional client entities

Planning

• Ensuring delivery of SEO strategy end-to-end for your client region, using the agreed service catalog
• Managing SEO to be delivered by Publicis SEO teams within your region, working alongside Publicis SEO markets in a collaborative fashion.
• Support the SEO Director with invoicing, billing and other commercial operations.
• Support the development of client targets and ensure the SEO team achieves the those targets via KPIs set out at campaign planning stage.
• Monitoring and workload management of SEO specialists within the team using project management platforms like Monday.com or Workfront

Strategy

• Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
• Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan
• Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
• Ensure integration between global and regional hub to form an efficient network of SEO operations for client

Reporting:

• Feed into quarterly/monthly reporting for your region, if required
• Provide ad hoc insights and data pull based on client’s budgets and requests

Essential Skills:

• Confident, comfortable and professional when communicating with clients and third-parties.
• Good understanding of how to measure impact of SEO based strategies through analytics platforms and other external metrics.
• Good understanding of how to identify organic search opportunity
• Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
• Ability to establish clear internal briefing and manage projects; lay out work in well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator.

Highly Desirable Skills:

• Experience in project management for high profile clients and restricted industries: tobacco, gambling, alcohol.
• Proven demonstrable experience of executing SEO multi-market strategies co-ordinating with local and central teams.
• Hands on experience of using Google Analytics, Adobe Analytics, SEMRUsh, BrightEdge, Data Studio, Deepcrawl and other relevant SEO platforms.

• Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries
• Diverse team & progressive work environment
• A place where learning never stops. We ensure you get trained on multiple platforms and domains, enabling you to have cross-functional experience within the organization
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package

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