Ecommerce
Publicis Groupe · Bogotá
Company descriptionPublicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
Overview
About the Role
Publicis Global Delivery is seeking a highly organized and results-driven E-commerce Media Analyst to join our growing team. In this role, you will support global brands such as Samsung, Disney, Taco Bell, and Lenovo by developing, executing, optimizing, and analyzing e-commerce and retail media campaigns.
The ideal candidate must have strong hands-on experience managing Amazon Ads campaigns and a deep understanding of the e-commerce media ecosystem. You will be responsible for driving performance, identifying growth opportunities, managing campaign execution, and providing strategic recommendations that directly impact business results.
This role requires someone who is detail-oriented, highly organized, analytical, and comfortable managing multiple campaigns simultaneously in a fast-paced environment.
Responsibilities
Key Responsibilities
- Manage, execute, and optimize e-commerce and retail media campaigns across multiple platforms, with a strong emphasis on Amazon Ads.
- Own the end-to-end campaign lifecycle, including setup, monitoring, optimization, reporting, and performance analysis.
- Develop data-driven recommendations to improve campaign efficiency, ROAS, sales performance, and overall client KPIs.
- Execute audience targeting, remarketing, sponsored products, sponsored brands, sponsored display, and performance media strategies.
Qualifications
Required Qualifications
- 1 years of hands-on experience managing Amazon Ads campaigns (required).
- Strong knowledge of Amazon Advertising solutions, including:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon DSP (preferred)
- Experience managing and optimizing e-commerce and performance marketing campaigns.
- Solid understanding of retail media, digital advertising, attribution models, and conversion metrics.
- Advanced analytical and problem-solving skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
Key Responsibilities
- Manage, execute, and optimize e-commerce and retail media campaigns across multiple platforms, with a strong emphasis on Amazon Ads.
- Own the end-to-end campaign lifecycle, including setup, monitoring, optimization, reporting, and performance analysis.
- Develop data-driven recommendations to improve campaign efficiency, ROAS, sales performance, and overall client KPIs.
- Execute audience targeting, remarketing, sponsored products, sponsored brands, sponsored display, and performance media strategies.
Required Qualifications
- 1 years of hands-on experience managing Amazon Ads campaigns (required).
- Strong knowledge of Amazon Advertising solutions, including:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon DSP (preferred)
- Experience managing and optimizing e-commerce and performance marketing campaigns.
- Solid understanding of retail media, digital advertising, attribution models, and conversion metrics.
- Advanced analytical and problem-solving skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
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