Data Analyst

Publicis Groupe · Bogotá

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization.

Responsibilities

Analyze digital campaign performance across channels (display, site, search, email, social).
Compile and interpret data to address business and marketing issues.
Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama).
Perform ad hoc and recurring analysis to support agencies and clients.
QA data to identify inconsistencies and suggest optimization opportunities.
Collaborate with internal teams to align data strategies with business goals.
Assist in the development of measurement plans and research for ongoing marketing initiatives.
Communicate findings clearly using visualizations and storytelling to inform decision-making.

Qualifications

3-5 years of experience in data analysis, preferably in a marketing or digital media context.
Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience.
Proficient in SQL (DML-DDL).
Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager).
Solid skills in spreadsheet tools, macros, and complements.
Understanding of digital marketing KPIs and platforms.
English level: B2–C1.

Analyze digital campaign performance across channels (display, site, search, email, social).
Compile and interpret data to address business and marketing issues.
Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama).
Perform ad hoc and recurring analysis to support agencies and clients.
QA data to identify inconsistencies and suggest optimization opportunities.
Collaborate with internal teams to align data strategies with business goals.
Assist in the development of measurement plans and research for ongoing marketing initiatives.
Communicate findings clearly using visualizations and storytelling to inform decision-making.

3-5 years of experience in data analysis, preferably in a marketing or digital media context.
Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience.
Proficient in SQL (DML-DDL).
Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager).
Solid skills in spreadsheet tools, macros, and complements.
Understanding of digital marketing KPIs and platforms.
English level: B2–C1.

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