Senior Search Strategist
Publicis Groupe · Bogotá
Company descriptionPublicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Overview
This position is available in Costa Rica, Colombia and Peru.
Publicis Global Delivery is looking for a Senior Search Strategist who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our international clients 'businesses by running and activating search campaigns and guiding team members to improve their technical goals, having direct contact with worldwide agencies. This role will be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations and provide input for the client.
The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!
Responsibilities
- Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
- Proactively identify client’s growth opportunities and take actions to ensure it happens.
- Assist in Search and Digital Media training sessions. You will have the time and opportunity to grow and help others succeed.
- Oversee the development, the rollout, and the adherence to search media best practices.
- Prepare, train, and certify yourself to evolve and continue your career path within PGD, while working on your daily tasks.
- Develop, improve, and maintain relationships with clients through exceptional client service.
- Provide the clients with recommendations and optimization strategies that are aligned with their objectives.
- Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans, planning product launches and campaigns.
- Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Qualifications
- English level B2 or above.
- Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
- Intermediate Excel knowledge.
- Advance expertise in two or more Search platforms such as Google, Bing and SA360 (campaign management/optimization knowledge).
- Strong communication skills.
- Result oriented skills.
- Attention to details skills.
- Analytical skills.
- Previously trained in digital branding or performance campaigns.
- In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
- Strong teamwork and client orientation skills to help the team grow.
- Strong analytical skills.
- Strong knowledge managing media planning tools.
- Strong knowledge of Bulk Edits
- Intermediate knowledge on reporting tools such as Looker Studio, Power Bi and/or Datorama.
Additional information
- Employee engagement activities and events
- Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
- Find your path Program
- You will have a coach that will support and help you grow
- Level up Program
- Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
- Proactively identify client’s growth opportunities and take actions to ensure it happens.
- Assist in Search and Digital Media training sessions. You will have the time and opportunity to grow and help others succeed.
- Oversee the development, the rollout, and the adherence to search media best practices.
- Prepare, train, and certify yourself to evolve and continue your career path within PGD, while working on your daily tasks.
- Develop, improve, and maintain relationships with clients through exceptional client service.
- Provide the clients with recommendations and optimization strategies that are aligned with their objectives.
- Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans, planning product launches and campaigns.
- Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
- English level B2 or above.
- Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
- Intermediate Excel knowledge.
- Advance expertise in two or more Search platforms such as Google, Bing and SA360 (campaign management/optimization knowledge).
- Strong communication skills.
- Result oriented skills.
- Attention to details skills.
- Analytical skills.
- Previously trained in digital branding or performance campaigns.
- In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
- Strong teamwork and client orientation skills to help the team grow.
- Strong analytical skills.
- Strong knowledge managing media planning tools.
- Strong knowledge of Bulk Edits
- Intermediate knowledge on reporting tools such as Looker Studio, Power Bi and/or Datorama.