Field Marketer- Gauteng

Publicis Groupe · Johannesburg

Company description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Overview

A Field Marketer is responsible for driving brand awareness through on-site, face-to-face interaction; liaising between buyers and sellers, as they provide valuable information about products and services. They work closely with sales teams and marketing managers to promote lead generation and create upsell opportunities. The primary objective is to maximize profitability within his or her sales territory.

Field Marketers are especially effective with long-term accounts, visiting clients on a recurring basis to perform maintenance, place replenishment orders, implement marketing strategies to ensure effective product promotion, or take any other initiative necessary to keep the client happy and drive revenue.

A Field Marketer should be well updated on the various technological advancements and have the right kind of expertise to excel in communicating these.

A Field Marketer should have a passion for marketing, ability to strike a chord with people, and understand the customers' needs. They should be updated with the latest trends happening in the telecommunications industry and should have a great business acumen. He/she should be target oriented and should be able to develop innovative sales and marketing strategies

Responsibilities

Meet weekly, monthly, and targets through successful implementation of sales and marketing strategies and tactics
Understand briefs and adjust sales techniques accordingly to meet stated outcomes.
Diary planning and call execution to ensure store base and required visits are executed on
Work proactively towards increasing the outlets overall TNPS scores
Encourage and assist outlets to access and utilize the online learning portal (Axonify)
Drive a minimum of 90% participation of Axonify across all chains and channels

SALES

Plan and execute marketing campaigns to generate sales and improve customer retention
Implement marketing strategies to increase product awareness, sales, and profits.
Achieve agreed upon sales targets and outcomes within agreed timeframes
Coordinate sales efforts with marketing initiative
Analyse the store’s potential, track sales and provide status reports where required
Keep abreast of best practices and promotional trends
Utilise word-of-mouth marketing techniques to attract consumers
Work with sales team to schedule and conduct campaigns and other marketing activities
Establish a territory presence through networking

MERCHANDISING

Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers through successful implementation of marketing programs
Coordinate proactively with marketing teams for improve and/or development of marketing collaterals, website content, etc. to expand our marketing presence

REPORTING

Keep management informed by submitting activity and results reports, such as daily call reports, work plans, and monthly and annual territory analysis.
Monitor competition and report on current marketplace information related to pricing, products, new products, delivery schedules, merchandising techniques, etc.
Log attendance on specified reporting tool; checking in and out at the prescribed times
Attend meetings & trainings as directed to keep abreast of latest developments
Provide market intelligence and business insights as observed within the territory
Generate and analyse metric reports to measure the success of marketing initiatives and sales programs
Obtaining specific information about the clients' needs regarding business expansion, problems affecting their sales, detailed information on products and services offered by them, specific business practices like discount offers, seasonal sales, etc., previous advertising history, and other business practices followed

STAKEHOLDER ENGAGEMENT

Respond to customer needs and requirements
Deliver customer services in a courteous manner
Ensure delivery of products to customers in a timely manner
Implement best practices in sales and service activities
Provide ongoing edcation on all products and services
Expedite resolution of customer complaints and monitor customer feedback
Network and build trusting relationships with potential customers
Act as the point persons for internal, external partner sales teams

OPERATIONAL EXCELLENCE

Ensure compliance with all processes, policies, and procedures (internal & external)
Adhere to all principles which drive Net Promoter Scoring
Adhere to Health & Safety protocols
Contribute to team effort by accomplishing related results as needed
Support all company initiatives, by providing actionable feedback, sharing best practices and serve as advocate and information source for our client
Develop robust knowledge of all product lines/services

Qualifications

· Matric or NQF equivalent

· 2 years’ experience in a sales role with a track record of exceeding revenue sales targets within the telecommunication/retail sector

1 years’ experience in field services, retail sales or similar role may be beneficial

Additional information

· Vehicle less than 8 years’ old and must be in the name of the successful candidate. Vehicle must be fitted with a handsfree kit.

· Proof of business insurance (with 30-day car hire option or has access to a reliable 2nd vehicle in line with company)

Valid Driver’s license

Meet weekly, monthly, and targets through successful implementation of sales and marketing strategies and tactics
Understand briefs and adjust sales techniques accordingly to meet stated outcomes.
Diary planning and call execution to ensure store base and required visits are executed on
Work proactively towards increasing the outlets overall TNPS scores
Encourage and assist outlets to access and utilize the online learning portal (Axonify)
Drive a minimum of 90% participation of Axonify across all chains and channels