Campaign Specialist - CRM

Publicis Groupe · Pune

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Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe. Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india

Who You Are

• 3-5 years of experience in campaigns execution on marketing automation & CRM platforms.
• SFMC experience/expertise is a must-have.
• Having Knowledge of other platforms (WebEngage, MoEngage, and Adobe) is a plus.
• Proven experience in campaign performance optimization
• Excellent analytical, troubleshooting, decision making, organizational, and time management skills with an emphasis on high attention to detail.
• Strong attention to detail and organizational skills
• Strong ability to understand business requirements.
• Excellent written and verbal communication skills.
• Ability to work independently.

Mandatory Skills

• Email Marketing and marketing automation Experience
• An in-depth understanding of all relevant SFMC modules including Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder.
• Gathering campaign requirements, timelines and finalizing briefing
• Coordinate with cross functional team to drive email development.
• Managing the creative process if required
• Analyse provided html assets and revise where necessary.
• Campaign configuration
• Audience creation, DE management, and data troubleshooting
• Quality Assurance and testing of campaign.
• Campaign performance tracking & reporting
• Relational database concepts, with exposure to SQL query development
• Knowledge AMP Script
• HTML and CSS exposure
• Knowledge on Landing page Development
• Basic knowledge on REST & SOAP API will be a plus.

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