Senior Executive/Assistant Manager-Sports Ad Sales (Key Accounts Manager), Star Sports

Disney · Mumbai

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Please note that this job posting is for a potential future opportunity. We recognize the value of building strong networks and pipelines for the future and would like to connect with you to understand your interest and aspirations.

ABOUT THE ROLE:

We are looking for a skilled Key Account Manager to oversee the relationships of the company with its most important clients across a marquee set of sports properties for Star Sports. You will be responsible for driving revenue within a set of key accounts through the sale of FCTs and customized integrations, maintaining long term key customers by comprehending their requirements and exploring avenues for increasing the wallet share of our clients.

CONTEXT:

Star Sports being the largest sports broadcaster in the country is a true home of sports with a diverse high impact portfolio comprising of marquee properties such as the Indian Premier League, ICC World Cup, Pro Kabaddi League, Indian Super League, English Premier League, BCCI Cricket, etc. In this individual contributor role, you will leverage your market intelligence and relationships with clients & agencies to drive revenue through deals and integrations which result in long term associations and increased wallet share with our key clients.

KEY RESPONSIBILITIES:

• Exhibit strong ground sensing ability and market intelligence around client businesses and categories, upcoming product and service launches, genre & season-wise advertisement patterns and media mix, target audience, marketing & business objectives of clients through market research and leveraging networks
• Display a thorough understanding of the product, its distinctive strengths, content and positioning to leverage for pitch impact and aligning the right client / campaign with the right property
• Develop an understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Create effective and customized sales pitches leveraging inputs from market intelligence and internal teams such as Customer Analytics
• Add value to sales pitch conversations by gauging specific business and branding objectives of clients and unarticulated client needs to explore opportunities for customized brand solutions and integration
• Play an integral part in increasing client wallet share and generating new sales that will turn into long-lasting relationships
• Collaborate extensively with internal teams such as Product & Revenue Strategy, Brand Solutions, Customer Strategy & Marketing to effectively engage and add value to client
• Hands-on with end-to-end client servicing, troubleshooting client queries and acting as the single point of contact for all client and agency requirements
• Accountable for deal execution and documentation by coordinating closely with internal Legal, Sales Operations, Traffic & Presentation teams and external Agency Operations team making sure release orders and creatives are aligned for the campaign to air as per client requirements
• Post event evaluation to analyse impact of the association and gain insights on planning and executing future deals

PERFORMANCE MEASURES:

• Achievement of the assigned target
• Driving the pricing agenda
• Event Monetization

QUALIFICATIONS:

• Minimum Qualification: MBA/PG (Premier Institutes preferred)
• With at least 4-5 years of post-qualification experience

KNOWLEDGE AND SKILLS:

• Market Intelligence & Business Awareness
• Relationship Building & Networking Ability
• Knowledge of ad sales and relationships with agencies / clients is preferred and will be an advantage
• Communication & Presentation Skills
• Problem Solving Skills
• Client Servicing Orientation
• Analytical Approach
• Knowledge of sales planning, branding, analytics, marketing fundamentals

PERSONAL ATTRIBUTES:

• Proactive & Enterprising
• High on Collaboration
• Strong sense of Accountability & Ownership
• Ability to drive objectives with minimum supervision

ABOUT DISNEY STAR:

Star India has defined the Indian media landscape for more than 30 years, and is the country’s leading media conglomerate, reaching more than 750 million viewers a month on TV across India and over 100 other countries.

Disney Star’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.

The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation.

Disney+ Hotstar India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, and coverage of every major global sporting event, including the IPL.

The company is present in the Indian movie production and distribution space through Star Studios. They are responsible for the marketing and distribution of its Hollywood slate in the country.

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