Lead Assistant Manager-Market Growth
EXL · Chennai
Key Responsibilities Marketing Support (40%)- • Conduct comprehensive market research to identify trends, opportunities, and challenges within the payment integrity space. Analyze Healthcare market dynamics, including technological advancements, Payer & Payment Integrity landscape • Conduct in-depth analysis of competitors' products, service offerings, pricing strategies, market share, and customer base • Develop marketing collaterals such as case studies, playbooks, white papers, POVs, product videos etc.