Senior Marketing Analyst
GM Financial · Detroit
Why GM Financial Protections?
GM Financial is targeting significant growth as it transforms the Protection/Insurance Products into a full captive platform. Our team is responsible for bringing the branded General Motors F&I products to market and we work hands on with our dealer partners to improve performance in their F&I department, and market our products direct to consumer.
At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work — we thrive.
Our Purpose: We pioneer the innovations that move and connect people to what matters.
Experienced analytics professional responsible for measuring and optimizing marketing performance across digital channels. Partners with business stakeholders to develop reporting, dashboards, and testing strategies, delivering actionable insights that drive business results. Requires strong expertise in data analysis, SQL/Python, statistical methodologies, and data visualization tools, along with the ability to communicate findings to leadership and influence decision-making.More jobs at GM Financial · Marketing & Comms jobs in Detroit