Head of SEO

GEDU Global Education · Noida

Role Overview

We are seeking a highly experienced and strategic Head of SEO to lead and scale organic growth across all GEDU Global brands. This is a senior leadership role responsible for defining and executing a unified, enterprise-level SEO strategy that supports multi-brand, multi-market business objectives.

The role requires deep expertise in SEO within the education sector, strong command of AI-driven search optimization, and the ability to collaborate cross-functionally with global teams to drive student acquisition, brand visibility, and revenue growth through organic channels.

Key Responsibilities

Global & Multi-Brand SEO Strategy

Define, own, and execute the global SEO strategy across all GEDU Global brands, ensuring alignment with business, marketing, and enrollment goals.
Establish standardized SEO frameworks, governance, and best practices while allowing flexibility for brand-specific nuances.
Set, track, and optimize SEO KPIs including organic traffic, rankings, leads, conversions, and ROI at both brand and group levels.

AI-Led Search & Future-Ready SEO

Drive SEO strategies aligned with AI-powered search engines and experiences, including Google SGE, ChatGPT, and other AI content discovery platforms.
Optimize content for AI-driven results, semantic search, and evolving user intent.
Stay ahead of algorithm updates and emerging search trends to future-proof GEDU’s organic presence.

Technical SEO Leadership

Oversee technical SEO audits and optimization across all brand websites, ensuring best-in-class site health, crawlability, indexation, and performance.
Partner with product, IT, and development teams to embed SEO best practices into website architecture, CMS, page speed, mobile-first design, and structured data.
Ensure consistency in technical standards across multiple domains and platforms.

Content, Keyword & On-Page SEO

Lead enterprise-level keyword research and intent mapping across geographies, programs, and audiences (students, parents, professionals).
Collaborate with global content and brand teams to deliver SEO-optimized, high-quality educational content that drives visibility and conversions.
Monitor content performance and continuously optimize through data-driven insights.

Off-Page SEO & Authority Building

Define and oversee global link-building and digital PR strategies focused on acquiring high-authority, education-relevant backlinks.
Build partnerships with influencers, institutions, publishers, and media to strengthen GEDU brands’ domain authority.
Proactively manage and protect brand reputation across search ecosystems.

Student Acquisition & Conversion Optimization

Align SEO initiatives with lead generation, enrollment, and revenue goals for each brand.
Optimize landing pages, funnels, and user journeys to improve organic conversion rates.
Drive local SEO strategies for regions and campuses where applicable.

Analytics, Reporting & Insights

Leverage tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and similar platforms to monitor performance at scale.
Deliver clear, executive-level reporting showing SEO impact on business outcomes.
Conduct competitor and market analysis across regions and brands to identify growth opportunities.

Team Leadership & Stakeholder Management

Lead, mentor, and scale a high-performing SEO team supporting multiple GEDU Global brands.
Foster a culture of innovation, experimentation, and continuous learning.
Act as the SEO subject-matter expert for senior leadership and cross-functional stakeholders.

Key Requirements

14–16 years of SEO experience, with 5+ years in a senior leadership role, preferably within the education or ed-tech sector.
Proven experience managing SEO at scale across multiple brands, websites, regions, or markets.
Deep expertise in technical SEO, on-page, off-page, and content-led growth strategies.
Strong understanding of AI-driven SEO and search evolution.
Advanced proficiency in SEO and analytics tools.
Demonstrated ability to influence senior stakeholders and work in complex, cross-functional environments.

Preferred Qualifications

Experience supporting global or multi-campus education institutions.
Strong exposure to international SEO, multilingual and multi-region optimization.
Background in online education, higher education, or ed-tech platforms.
Technical education preferred (MCA/BCA/Engineering) with working knowledge of coding and web technologies.

GEDU Global Education is a dynamic and innovative group of education providers.

Across our institutions, programmes are designed to have a direct impact on the lives of our students, apprentices and trainees; to equip them with the skills, knowledge and experience necessary for success in their chosen field.

GEDU Services Pvt. Ltd. is a world-class shared services center with a team of over 500 experts and customised delivery capabilities to support the GEDU Group institutions. We offer end-to-end student on-boarding services and support our institutions in shaping a bright future for students.

More jobs at GEDU Global Education · Marketing & Comms jobs in Noida