Manager – Sales Analyst

GEDU Global Education · Noida

Role Overview

We are looking for a highly experienced and strategic Senior Sales Analyst to drive data-led decision-making across international student recruitment markets globally for both higher education and K-12 in Noida. This role will play a critical part in sales planning, forecasting, performance tracking and operational efficiency, while working closely with senior leadership and cross-functional teams.

The ideal candidate will bring deep expertise in sales analytics, CRM systems and international education recruitment, with the ability to translate complex data into clear business insights and actions.

Join our dynamic international education recruitment team driving student intake growth across global campuses.

What will you Do?

1. Sales Reporting & Performance Tracking

Produce and maintain high-quality reports and dashboards for senior management and regional heads
Monitor daily sales performance including leads, applications, payments and visa submissions and provide daily reports.
Ensure accurate tracking of key metrics across brands, regions, and channels

2. Pipeline Analysis & Forecasting

Analyse the end-to-end sales funnel (Lead → Application → Offer → Payment → Visa → Enrolment)
Build intake forecasts based on pipeline data, historical trends, visa risks and market inputs
Segment data by:
- Nationality
- Conversion stages
- Visa risk factors

3. Sales Performance & KPI Management

Evaluate individual and team performance against defined KPIs (CPL, CPE, L2E, etc.)
Identify trends, gaps, and opportunities to improve conversion and productivity
Provide actionable insights to drive sales efficiency and revenue growth

4. CRM & Data Governance

Act as a key point of contact for CRM-related queries and issue resolution
Ensure high standards of data accuracy, hygiene and reporting integrity
Lead initiatives to enhance CRM capabilities and improve reporting frameworks

5. Process Improvement & Automation

Contribute to the development of automation frameworks using tools like Python
Identify opportunities to improve operational efficiency and reporting turnaround time
Drive continuous improvement in data processes and workflows

6. CRO Management & Commission Oversight

Oversee the end-to-end CRO commission process, including:
- Tracking and validation
- Coordination with finance for timely payouts
Maintain and update the CRO performance, ensuring call quality and conversion%
Evaluate team performance via KPIs, identifying trends, gaps, data wastage and improvement opportunities.

7. Cross-Functional Collaboration

Work closely with:
- Pre-sales, Sales, Visa & Admissions teams
- Digital Marketing teams
- Finance and Operations
Ensure alignment across teams for seamless execution and reporting consistency

Key Skills & Competencies

Strong analytical and problem-solving skills with a data-driven mindset
Advanced proficiency in:
- Microsoft Excel (advanced level)
- Power BI / Tableau (preferred)
- Python for data analysis and automation
Deep understanding of CRM systems and data management practices
Ability to translate complex data into clear, actionable business insights
High attention to detail and accuracy with fast pace and quicker TATs
Strong stakeholder management experience, including senior leadership
Excellent communication and presentation skills
Problem-solving mindset with a focus on continuous improvement and efficiency

Experience & Qualifications

Experience: 10-15 years in sales analytics/ Business Analytics
Prior experience in:
- International education / student recruitment (highly preferred)
- High-volume, multi-market sales environments
Experience working with global teams and multi-country operations

Success Metrics (KPIs)

Accuracy of sales forecasts and numbers
Improvement in conversion rates (L2A, L2P, L2E) and CPE%
Reduction in data discrepancies and reporting errors
Efficiency in commission processing timelines
CRM adoption and data quality metrics
Tracking of the daily lead and business across all channels within Direct Sales (B2C)
Problem solving ability on the operational side and data tracking

Why This Role Matters

This role will be central to driving visibility, accountability and performance across the direct sales function, enabling leadership to make faster, data-backed decisions and scale international enrolments effectively.

GEDU Global Education is a dynamic and innovative group of education providers.

Across our institutions, programmes are designed to have a direct impact on the lives of our students, apprentices and trainees; to equip them with the skills, knowledge and experience necessary for success in their chosen field.

GEDU Services Pvt. Ltd. is a world-class shared services center with a team of over 500 experts and customised delivery capabilities to support the GEDU Group institutions. We offer end-to-end student on-boarding services and support our institutions in shaping a bright future for students.

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