Senior Campaign and Performance Marketing Manager
Constructor Knowledge · Sofia
About Constructor
Constructor is an international ecosystem spanning education, research, and technology. It includes Constructor University Bremen, Constructor Tech, Constructor Knowledge, and partner entities such as EBAC, working together to advance how knowledge is created, taught, and applied.
Constructor Knowledge sits at the heart of this ecosystem — connecting students, faculty, partners, media, and industry across our entities and programmes.
About the Role
We're looking for a hands on Senior Marketing Manager to own campaign strategy and execution across our multi channel, multi platform marketing operations. This is not a strategy only or purely managerial role; we need someone who can plan a campaign from scratch, build the tracking and data infrastructure behind it, and execute alongside the team. Strong technical fluency, structured thinking, and a bias toward doing over discussing are essential, along with the confidence to present campaign strategies and budgets to stakeholders and defend them.
Key Responsibilities
Campaign Strategy & Execution
- Build multi channel, multi platform campaign and marketing plans from the ground up: audience, budget, channel mix, creative direction
- Execute hands on across performance channels (Google, Meta, LinkedIn, TikTok, etc.), not just oversee execution
- Run and interpret A/B tests, budget allocation, and continuous optimization
- Plan and adapt campaigns across international markets, different countries, audiences, and budgets, spanning both B2B and B2C contexts
Technical & Data Infrastructure
- Set up and maintain campaign tracking (pixels, UTMs, attribution) across platforms
- Contribute to building data warehouse / reporting infrastructure for campaign and budget analytics across channels
- Own reporting dashboards and translate data into clear, actionable recommendations
Creative & Brand
- Bring a strong eye for design; able to produce basic ad creatives independently, not just brief a designer
- Ensure creative and messaging consistency across campaigns and channels
Cross-Functional Ownership
- Propose and take ownership of campaign plans and marketing initiatives with minimal oversight
- Collaborate with a wide range of requesters and stakeholders: management, design, CRM, website, PR, events, and student recruitment teams, among others
- Adapt quickly to shifting priorities typical of a startup or scale up environment
Requirements
- 5+ years in performance marketing / campaign management, ideally with agency experience
- Demonstrated hands on technical skill: platforms management (Google, Meta, LinkedIn, TikTok, etc.), tracking setup, analytics, data infrastructure for campaign reporting
- Experience working in startups or small, fast-moving teams; comfortable with ambiguity and multitasking
- Experience running international campaigns across multiple countries/continents simultaneously, and working in a multicultural, cross-country team environment
- Strong structured, analytical mindset; execution oriented over purely conceptual
- Basic creative production skills (Canva, CapCut, Figma, or similar)
- Self-driven learner who stays current on marketing technology and industry trends independently.
What we offer
- A central role in a growing international ecosystem connecting education, research, and technology.
- Direct exposure to senior leadership, world-class academics, and international partners.
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