Regional Government Sales Manager
Generac · Marlborough · $107,000–$125,000 (stated in the posting)
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
Major Responsibilities
Government Sales & Account Development
- Develop and manage relationships with state, county, city, and municipal government agencies within an assigned territory.
- Call on government customers through a combination of email, phone, direct mail, virtual meetings, and in‑person visits.
- Conduct in‑person customer visits initially within a 100‑mile radius of home location, with potential expansion as business needs evolve.
- Participate in local government functions, meetings, and events to identify and engage key decision‑makers and influencers.
Sales Strategy & Execution
- Develop and execute regional sales plans to meet or exceed revenue, margin, and growth objectives.
- Increase new customer acquisition while expanding existing government accounts through upselling and cross‑selling.
- Maintain an active and healthy sales pipeline at a minimum of four times annual revenue targets.
- Prepare and deliver budgetary quotes, proposals, and product presentations aligned to agency needs and purchasing requirements.
Government Market Knowledge
- Maintain a deep understanding of government agency structures and department functions, including public works, police, fire, emergency services, and other municipal operations.
- Understand and navigate centralized and decentralized purchasing models, procurement processes, and government buying cycles.
Reporting & Performance Management
- Track and achieve defined activity metrics, including calls, emails, proposals, and meetings.
- Forecast sales accurately and present pipeline health, regional performance, and growth opportunities to senior management.
- Achieve defined KPIs related to sales volume, close rates, pipeline coverage, and conversion rates.
Product & Program Expertise
- Develop expert‑level knowledge of Generac products, systems, and sales programs.
- Serve as a trusted advisor to customers by effectively positioning Generac mobile solutions.
Minimum Job Requirements
Education
- Bachelor’s degree in Business, Marketing, Public Administration, or a related field, or equivalent combination of education and experience.
Certification / License
- Valid driver’s license.
Work Experience
- Minimum of five (5) years of business‑to‑business sales experience.
- Demonstrated experience selling to state, county, city, or municipal government customers.
Knowledge / Skills / Abilities
- Working knowledge of government procurement processes, purchasing structures, and budget cycles.
- Strong prospecting, negotiation, and closing skills.
- Ability to manage long sales cycles and complex sales opportunities.
- Strong organizational, time‑management, and pipeline management skills.
- Excellent verbal and written communication skills.
- Ability to work independently while meeting high activity and performance expectations.
Preferred Job Requirements
Education
- Bachelor’s degree in business, Marketing, Public Administration, or a related field.
Certification / License
Work Experience
- Experience selling equipment, infrastructure, or mobile solutions to government agencies.
- Experience supporting public works, police, fire, emergency services, or related government departments.
Knowledge / Skills / Abilities
- Strong understanding of centralized and decentralized government purchasing models.
- Experience using CRM systems and sales forecasting tools.
- Proven ability to grow territories and exceed sales targets in government markets.
Compensation:
Generac is committed to fair and equitable compensation practices. The annual salary for this role is $107,000-125,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
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