Marketing Campaign Analyst

Omnicom Group · Irving

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Job Description:

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Campaign Analyst works collaboratively with the client and internal teams to ensure accurate and timely delivery of marketing campaigns. The Campaign Analyst is considered an internal expert in designed component / campaign processes associated with Targetbase’s Executed Campaign, Custom Client Reports and complex Datamart Build services such as the build process, reporting and analytics and the campaign execution process.

MAIN RESPONSIBILITIES

• Design, create and execute complex multi-channel campaigns using campaign management tools. Validates counts from a marketing perspective versus what is reasonable.

• Serve as primary point-of-contact for problem escalation and resolution for campaigns. 

• Ensure campaign turnaround times are tracked against SLAs and campaign data is communicated internally. Partner with with account teams to communicate and manage client expectations.

• Be a subject matter expert on client's data sources and become intimately familiar with database, email and preference data including understanding key business rules that drive campaign and reporting outputs.

• Monitor quality control on campaign deliverables prior to client distribution. Ensures the client team is following quality control procedures as applicable.

• Lead troubleshooting of campaign count issues, questions, and research.

• Self-directed analyst. Effectively utilize programming tools and applications, with primary expertise in SFMC.

EXPERIENCE & EDUCATION

• Bachelor's Degree in Computer Science or other technology subject or equivalent industry experience.

• 2 years technical experience in a marketing operations role, preferably planning and executing marketing campaigns.

• Strong SQL experience and knowledge of campaign processes.

• Hands on expertise with campaign management tools (ex: SalesForce Marketing Cloud (SFMC), Adobe Campaign)

• Familiarity with best practices for email marketing.

KNOWLEDGE & ABILITY 

• Consultative approach to campaign planning and execution, making recommendations to the client to deliver increased value of marketing operations.

• Experience with and understanding of CRM, direct mail and email campaigns, dynamic content experience a plus

• Knowledge of relational marketing Database structures

• Ability to solve problems by applying analytical reasoning.

POSITION REQUIREMENTS

• Overtime as necessary

• Travel as necessary

We work a hybrid schedule - 3 days in office and 2 days working from home.  Candidates must local to the Dallas-Fort Worth area and willing to be onsite in the Irving,TX office 3 days per week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.

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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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