Specialist, eCommerce, CoA ANZ
Harman · Balmain
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Introduction: A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect, cutting-edge technology that elevates the listening experience.
What You’ll Be Part Of
As the E-Commerce Lead, you will be responsible for the day-to-day execution, optimisation and continuous improvement of Harman's e-commerce ecosystem across Australia and New Zealand. The role owns website performance, digital marketing execution, CRM, customer experience and digital analytics to deliver online sales growth and best-in-class consumer experiences.
Reporting to the E-Commerce Retail Trade Marketing Manager, the role translates commercial priorities into effective digital execution across Harman's owned channels and supports retailer digital activation where required.
The E-Commerce Lead serves as the digital subject matter expert, leads digital initiatives and acts as a resource for colleagues while driving continuous improvement across the e-commerce function.
How You’ll Make An Impact
Website & Digital Experience
- Own the day-to-day operation and optimisation of Harman's e-commerce websites.
- Ensure website merchandising, content and customer journeys support business objectives.
- Coordinate website enhancements, testing and continuous optimisation.
- Monitor website health, functionality and customer experience.
Digital Marketing & CRM
- Execute digital marketing campaigns across Paid Search, Paid Social, SEO, Email and CRM.
- Work closely and collaboratively with the Brand Marketing Team to plan paid digital campaigns, asset ideation, briefing and creation by the brand team to meet the business objectives.
- Manage relationships with digital agencies to optimise campaign performance and ensure reporting is robust and timely.
- Build customer acquisition and retention strategies through CRM automation and work with Brand Marketing team to create EDM communication that is on brand guidelines and utilises the asset suites available.
- Develop customer journeys using data-driven insights.
Analytics & Insights
- Develop and maintain e-commerce dashboards and KPI reporting.
- Analyse website performance including conversion, traffic, ROAS, customer acquisition and engagement.
- Identify trends and recommend improvements based on multiple data sources.
- Present recommendations that improve online commercial performance.
Platform & Systems
- Support implementation of new e-commerce capabilities and global platform enhancements.
- Partner with Global E-Commerce teams on website upgrades and digital projects.
- Lead testing, user acceptance and deployment of new digital functionality.
Customer Experience
- Manage escalated website, payment and online customer issues.
- Work with Customer Service to improve customer satisfaction and Net Promoter Score.
- Identify opportunities to improve customer experience across the online journey.
- Work with Brand Management team on any customer pain points to ensure education or social activity addresses any potential issues identified.
Cross Functional Collaboration
- Support the E-Commerce Retail Trade Marketing Manager and collaborate with Brand Marketing team in executing online promotional campaigns and product launches.
- Partner with Marketing, Sales, Category and Supply Chain teams to ensure seamless online execution.
- Share digital expertise and best practice across the business.
Key Performance Indicators
- Website revenue growth
- Conversion Rate
- Average Order Value
- Customer Acquisition Cost
- CRM database growth
- Email performance
- ROAS
- Website availability
- Customer Satisfaction (NPS)
- Campaign delivery
- SEO performance
What Makes You A Strong Fit
- Bachelor's degree in Marketing, Digital, Commerce or related discipline.
- Minimum 2 years' experience in e-commerce or digital marketing.
- Analytical capability.
- Strong knowledge of Google Analytics 4 and digital marketing platforms.
- Experience working with agency partners.
- Strong project management and organisational skills.
- Excellent stakeholder engagement and communication.
- We see AI as an important part of how work gets done. While tools may vary, a baseline familiarity with using AI to support efficiency, problem-solving, and quality is expected.
Bonus Points if You Have
- Experience with Salesforce Commerce Cloud or similar CMS.
- Consumer Electronics or FMCG experience.
- CRM and marketing automation experience.
- SEO and Paid Media experience.
- Experience leading website optimisation projects.
Things To Know
- Full working rights in Australia required.
What You Can Expect
- A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
- Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
- Learning and development opportunities through our award-winning HARMAN University programs
- An inclusive and diverse work environment that supports both your professional and personal development.
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.