Researcher, Consumer Insights
Harman · Amsterdam
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon.
By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas.
You will join our Consumer Insights department, based in Amsterdam in the position of:
Researcher, Consumer Insights
A Career at HARMAN Lifestyle
We are a global, multi-disciplinary team putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you help connect consumers with superior sound through respected brands and technology-led innovation.
What You’ll Be Part Of:
We are at a critical time in the insights industry, with so much “data” at our fingertips. And it’s imperative that we sift through the noise to uncover the true insights that will drive our business forward. We at HARMAN have been making the investment to understand our brands across the world to accelerate our cultural relevance and growth.
Reporting to the Manager, Consumer Insights, the Senior Researcher of Consumer Insights will be responsible for leading EMEA insights projects from start to finish to help guide brand and marketing strategy, all in service of increasing our competitiveness.
We are looking for a talented Senior Researcher, Consumer Insights that is passionate about working with data to find the insights needed to drive strategic decision making.
How You’ll Make An Impact:
- As a key member of the consumer insights team you will represent the insights for the EMEA region and become a partner for the local marketing team.
- Translate EMEA business and marketing challenges into insights projects to solve key issues.
Core responsibilities will entail but are not limited to:
- Brand & Category Health Tracking.
- Campaign Measurement.
- Social Media / Influencer Performance.
- Media Insights.
- Market Intelligence.
- Data and Analytics.
What Makes You A Strong Fit:
- Ability to turn insights into a POV driven narrative to guide marketing decision making.
- Experience managing primary/custom research projects (quantitative and qualitative) from research design phase to end stakeholder deliverable.
- Ability to translate brand health results into marketing implications resulting in strategy and marketing tactic guidance.
- Ability to quantify and summarize campaign results from multiple sources at the executive level.
- Experience summarizing market share performance and investigating cause and effect.
- Outstanding communicator (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.
- Experience working in a highly matrix organization and across different regions, ideally in a global role.
- At least 5 years of experience with proven success in a global insights function.
Bonus Points if You Have:
- Someone who is results driven, has a proactive, goal-oriented approach to decision making.
- Experience integrating AI for insights generation or data manipulation.
- Capable of handling multiples projects / initiatives simultaneously and executing to completion.
- Self-starter with superior organization skills who thrives in a deadline-driven environment, i.e. will do what it takes to get the job done.
- Curious mindset, with enthusiasm working with data, high attention to detail, and sense of accountability.
- Multi-Cultural awareness and ability to adjust communication accordingly.
- Large brand and/or major retail client experience.
- Experience at a media agency and/or market research agency (i.e. Ipsos, Kantar, Nielsen etc.).
Things To Know:
- Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
- Successfully complete a background investigation and drug screen as a condition of employment.
- This role is hybrid with flexible 3-days per week in the Amsterdam office.
What You Can Expect:
- A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
- Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others).
- Learning and development opportunities through our award-winning HARMAN University programs.
- Wellness benefits designed to support your overall well-being.
- Tuition reimbursement support.
- Access to the HARMAN campus fitness center and cafeteria, where available.
- An inclusive and diverse work environment that supports both your professional and personal development.
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HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.