Manager, E-Commerce Sales

Harman · Shanghai

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A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

What You’ll Be Part Of

品牌核心增长岗，主攻淘系、抖音、视频号、快手等内容渠道达人直播带货，兼顾短视频种草，统筹达播全链路营销，对渠道GMV、ROI、品牌声量双指标负责.

How You’ll Make An Impact

• 达播渠道营销策略规划（营销核心模块）：结合品牌产品定位、目标人群、月度营销预算，制定抖音/小红书/视频号/快手达播方案，拆分头部、腰部、垂类KOC分层投放配比，制定月度投放策略、预算分配与大促/新品专项营销方案，对渠道GMV、ROI负责。

• 达人资源开发、筛选与分层运营：挖掘匹配品牌调性带货主播、垂类达人，覆盖短视频种草+直播达播双类型；搭建品牌自有达人资源库，完成达人分级管理。

• 达播商务全流程落地执行：
  • 独立对接达人商务谈判，敲定坑位费/佣金/专场合作等合作条款，统筹达播全流程落地：撰写直播Brief、对接样品寄送、沟通直播脚本、跟进开播前链接上架、直播现场配合、处理直播突发问题（价盘、库存、达人舆情）。
  • 统筹达人短视频种草内容协同，实现“短视频蓄水+直播转化”一体化营销，打通内容种草到直播间成交链路。

• 数据复盘与营销效果优化：实时监控每场达人直播数据：曝光、观看、互动、GMV、转化率、客单价、ROI、退货率，输出达播渠道营销复盘报告，优化达人筛选标准、佣金政策、直播内容、投放预算分配，持续提升整体渠道投产比。

• 跨部门协同：联动产品、经销商电商运营团队，同步达播活动需求、直播素材、库存备货、售后规则，保障达播活动顺畅落地；配合品牌整体品宣节点，完成达人整合营销项目。

What Makes You A Strong Fit

• 本科学历，2-3年品牌方/MCN达播商务、达人投放、直播实操经验，优先有抖音等新兴渠道直播带货实操经验，了解传统电商平台的运作模式，熟悉新兴社交电商及内容电商的运营特点与生态模式
• 营销思维突出，不只是单纯拓展达人矩阵，具备渠道营销策划、预算分配、增长优化思维，能站品牌营销视角做投放规划
• 性格开朗、思路清晰、责任心强，愿意接受新鲜事物，学习能力和创新能力出色

Bonus Points if You Have

• 具备良好的职业道德及团队协作精神，对公司及客户资料信息进行保密
• 具备较强的沟通能力及商务谈判能力，善于博弈及争取合作资源
• 积极热情、敬业爱岗、心理素质佳、较强的抗压能力
• 善于独立完成任务，善于独立思考解决问题

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite Four days a week. 

• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)

• Learning and development opportunities through our award-winning HARMAN University programs
• Wellness benefits designed to support your overall well-being
• Tuition reimbursement support
• Access to the HARMAN campus fitness center and cafeteria, where available
• An inclusive and diverse work environment that supports both your professional and personal development

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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