Social Media Marketing Manager
Harman · Carlsbad · $84,750–$124,300 (stated in the posting)
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Introduction: A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect, cutting-edge technology that elevates the listening experience
About the Role
We are looking for a highly capable, creative, and strategically minded Social Media Manager to lead the day-to-day management and development of social media across our Performance Brands portfolio, including Denon and Polk Audio.
You will own the planning, execution, publishing, optimization, and reporting of social activity across key global social channels, helping to drive brand relevance, audience engagement, cultural presence, and commercial impact.
You will work closely with the Brand Marketing team to translate brand strategies, product launches, campaigns, partnerships, and commercial priorities into effective social-first plans and content strategies.
You will combine strong platform expertise and social-first creative instincts with excellent operational and stakeholder management skills. They will also play an important role in helping shape influencer amplification strategies, setting social KPIs, and continuously evaluating and optimizing performance.
The role will report into the Director, Brand Marketing – Performance Brands and works closely with Brand Marketing, Product Marketing, Communications, Creative, Regional Marketing, Media, DTC, and agency partners.
What You Will Do
- Own and manage the day-to-day execution of global social media channels across the Performance Brands portfolio, including publishing, content calendars, channel management, and platform optimization.
- Develop and execute integrated social media strategies that support product launches, campaigns, partnerships, seasonal initiatives, and broader brand objectives.
- Partner with internal creative teams, Brand Marketing, Communications, and external agencies to create engaging, social-first content and support influencer and creator programs.
- Build and engage online communities while ensuring all content aligns with brand guidelines, tone of voice, and platform best practices.
- Track, analyze, and report on social media performance, providing actionable insights and recommendations to optimize engagement, audience growth, and business impact.
- Monitor emerging social trends, platform updates, competitor activity, and audience behaviors to identify new opportunities and continuously improve strategy.
- Support the development of social media governance, workflows, and best practices across the organization.
What You Need to Be Successful
- Minimum of 5 years of experience managing social media for consumer, lifestyle, technology, entertainment, gaming, audio, automotive, or other culturally relevant brands.
- Strong knowledge of major social media platforms (YouTube, Meta (FB, Instagram), TikTok, X), social-first storytelling, content strategy, editorial planning, and platform best practices.
- Minimum of 2 years of experience managing social listening and management tools such as Sprinklr, Sprout Social, Meltwater, Radarly, Hootsuite, or similar platforms.
- Excellent communication, copywriting, and stakeholder management skills, with experience collaborating across creative teams, agencies, influencers, and external partners.
- Data-driven mindset with experience using social analytics and reporting tools to measure performance and optimize campaigns.
- Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Detail-oriented with a commitment to delivering high-quality work and driving continuous improvement.
- Passion for music, culture, entertainment, technology, and premium consumer brands.
Bonus Points if You Have
- Experience working within premium, lifestyle, luxury, consumer electronics, entertainment, gaming, or culturally driven brands.
- Experience supporting influencer, ambassador, or creator-led campaigns.
- Experience collaborating with paid media teams to support integrated social campaigns.
- Understanding of audio, home entertainment, gaming, music, or technology enthusiast audiences.
- Experience managing global or multi-region social media activity.
- Strong awareness of emerging social trends, creator culture, and evolving platform behaviors.
What Makes You Eligible
- Willingness to travel 15% domestically and internationally.
- Be open to working in the Carlsbad, CA office in a hybrid model.
- Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
- Successfully complete a background investigation and drug screen as a condition of employment (post-offer).
What We Offer
- Competitive wellness benefits and 401K Retirement Savings plan.
- An inclusive and diverse work environment that fosters and encourages career development opportunities.
- Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
- Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
- Tuition Reimbursement.
- Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, Bowers & Wilkins, Dennon, Marantz, Polk, Definitive Technologies).
- “Be Brilliant” employee recognition and rewards program.
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Salary Ranges:
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.