Digital Marketing & Property Research/Lead Specialist - 171
D2B · Remote · PHP 95,000–PHP 107,000/month (stated in the posting)
Position: Digital Marketing & Property Research/Lead Specialist
Salary: PHP 95,000 - 107,000/month
Working Hours & Conditions: Aligned with Australian hours; full-time (remote)
Holidays: AU Holidays
ABOUT THE COMPANY:
The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.
As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.
OVERVIEW:
The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.
This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out
RESPONSIBILITIES:
- Digital Presence & Brand Setup (Initial Focus)
- Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
- Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
- Ensure consistent branding and messaging across all digital channels
- Lead Generation & Property Research
- Source and scrape leads from platforms such as Property Guru
- Identify potential property opportunities, owners, and agents
- Build and maintain a structured lead database
- Support outbound targeting strategies within the Christchurch market
- Email Marketing & Agent Outreach
- Develop and execute monthly email campaigns targeting Christchurch-based agents
- Create engaging content relevant to market activity and opportunities
- Manage email lists and campaign performance
- Social Media & Content Management
- Plan and execute regular social media content
- Share property insights, listings, and market updates
- Align content with lead generation and brand-building goals
- Website & Content Management
- Maintain and update website content (listings, blogs, insights)
- Ensure website is optimised for lead capture and user experience
- Support basic SEO initiatives
- Market Research & Insights
- Monitor the Christchurch property market (residential and commercial)
- Provide regular insights on:
- Market trends
- Pricing movements
- Investment opportunities
- Support the business with a “market pulse” view to inform decisions
Requirements
QUALIFICATIONS:
- Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
- Strong understanding of NZ property platforms (e.g., Property Guru)
- Experience in digital marketing, lead generation, or social media management
- Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
- Strong written and verbal communication skills (for email campaigns and content creation)
- Highly organised and able to work independently
PREFERRED SKILLS (nice to have):
- Experience working with Christchurch property market
- Familiarity with commercial property
- Basic SEO and analytics knowledge
- Experience with CRM systems or lead management tools
WORK STRUCTURE:
- Flexible / remote-friendly role
- Part-time or contract engagement
- Opportunity to grow into a larger role as the business scales
WHY JOIN?
- Opportunity to build a property brand from the ground up
- Work directly with a growing Christchurch-based business
- High level of ownership and autonomy
- Combine property expertise with digital marketing
- Long-term growth potential as the portfolio expands
IDEAL CANDIDATE PROFILE:
This role is ideal for someone who:
- Has hands-on NZ property experience and understands the market
- Enjoys both marketing and research-driven work
- Is comfortable building systems and processes from scratch
- Can operate independently and take initiative
- Wants to play a key role in growing a property-focused business