Catering & Event Manager

IHG · Thailand

Key Duties and Responsibilities

Meet or exceed monthly and annual sales targets for catering, weddings, social events, and other assigned event segments.
Handle inquiries, prepare proposals, conduct presentations/site inspections, negotiate commercial terms, and close business with signed Letters of Agreement or contracts.
Manage and convert inquiries including weddings, anniversaries, birthdays, social events, and pure catering events, with or without accommodation requirements.
Proactively develop new catering and event business through corporate accounts, agencies, wedding planners, event organizers, local partners, and community networks.
Build and maintain strong client relationships through face-to-face meetings, sales calls, follow-up activities, and professional account management.
Conduct property tours, attend wedding fairs, trade shows, networking events, and relevant community activities to promote the hotel’s catering and event services.
Negotiate contracts and establish agreements with vendors and partners while managing customer commitments and agreed event requirements.
Coordinate closely with Banquet, Food & Beverage, Culinary, Rooms, Revenue, Finance, and other departments to ensure accurate planning and smooth event execution.
Oversee on-site execution of assigned events and act as a key contact for clients to ensure service delivery and guest satisfaction.
Prepare and maintain event documentation including BEOs, group resumes, rooming lists, function schedules, and other event-related documents, and conduct BEO meetings with relevant departments.
Review and update sales reports including Definite & Tentative business, GRC and other related reports; share findings and business updates with the Senior Catering & Event Sales Manager.
Attend weekly sales, GRC, revenue, and other relevant meetings related to the Sales & Event team.
Support forecasting, strategic planning, budgeting, and reporting activities, and identify new business opportunities for the department.
Support team members when required to maintain an effective and collaborative working environment.
Be available to work additional hours, evenings, weekends, and public holidays as required by event schedules and business needs.

The Catering and Event Sales Manager is responsible for driving revenue growth by proactively generating and converting sales opportunities across catering, weddings, social events, and other event segments. This role requires a customer-focused and results-driven professional with strong relationship management skills and a sound understanding of event planning and hospitality operations. The Catering and Event Sales Manager will lead client acquisition efforts, manage key accounts, and collaborate closely with internal teams to ensure seamless event execution and outstanding guest experiences. The role also includes developing tailored proposals, negotiating contracts, preparing event documentation, and providing professional guidance to clients throughout the sales and event planning process.

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