Assistant Director of Sales / Senior Sales Manager - Leisure (Bangkok-Based)

IHG · Thailand

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With panoramic views of the Gulf of Thailand, Holiday Inn Resort Vana Nava Hua Hin is the first Holiday Inn water park resort in Asia, located in the popular seaside getaway of Hua Hin, Thailand.

At Holiday Inn® our job is to bring the joy of travel to everyone.  That’s where you come in. When you’re part of the Holiday Inn Hotels & Resorts brand you’re more than just a job title. 

We love the individual talents, interests and dreams that make you who you are. And because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.

We look for people who are friendly, welcoming and full of life; people who are always finding ways to make every guest’s experience an enjoyable one. So whoever you are, whatever you love doing, bring your passion to Holiday Inn and IHG and we’ll make sure you’ll have room to be yourself.

Sales and Marketing related duties and responsibilities for Holiday Inn Vana Nava Hua Hin under the general guidance and supervision of Director of Sales & Marketing, and within the limits of established Corporate/Sales policies and procedures, oversees and directs all aspects of Sales activities related to FIT, Corporate as well as Government and Embassies. Responsibilities include overseeing the planning and development of sales strategies. Oversee and assist with the development and implementation of sales plan. Support the management of the sales team and reporting on effectiveness of the plan. Promotes  the desired work culture around the Winning Ways of the IHG Hotels Group.

Your Day to Day 

• Monitors competitors activities and assist gathering in market intelligence 
• Refers sales leads to appropriate personnel within IHG
• Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rates for the benefit of the business
• Services existing business through management of account bases
• Sell all facets of the member hotels
• Manages key accounts in line with budget expectations
• Oversees the selling and servicing of leisure group business and FIT
• Manage all contact points preferred hotel program for companies in their portfolio
• Develop and maintain a regular pattern of sales calls, meeting with principals of target market 
• Provides direction on, and conducts market research and analysis on their respective market.
• Develops and maintains contact with business generators, travel agents, tour operators, airlines, and other producers closely allied to Hotel business
• Builds profile of local and overseas market place through attendance at various events and local market place
• Evaluation of joint marketing opportunities & partnerships with key clients.
• Plan and conduct familiarization tours and site inspections
• Plans and executes sales trips to markets managed.
• Attends major travel functions to promote sales for the hotel as required
• Travel when required to promote the hotel and develop potential business
• Maintain regular contact with the IHG hotels in your region and the regional reservation office
• Monitors existing business and inputs into sales strategy meetings to maximize business 
• Grows existing business and establishes and pursues leads which will develop business
• Interfaces with operations on a timely basis.
• Assesses sales and marketing data.
• Assists with the preparation of tactical offers.
• Assists in the evaluation of sales and marketing activities.
• Analyses sales mix and likely impact on hotel goals.
• Implement direction from Director of Sales & Marketing. 
• Input and participant in the forecasting and delivery of managed market segments.
• Collateral input and placement.
• Meets and entertains decision makers (product managers/contracting managers that come to Thailand for inspection/negotiations) from major producers/organizers of big events staying in the hotel to ensure customer satisfaction

Human Resource Responsibilities

• Working with Director of Sales & Marketing  to ensure the departmental performance of staff is productive. Duties include:
• Assists in maintaining a comprehensive, current and guest focused set of departmental standards and procedures and oversees their implementation
• Supports training need new Sales staff.
• Coaches, counsel’s new associates in on boarding process.
• Regularly communicates with staff and maintains good relations

Financial Responsibilities

• Works with Director of Sales & Marketing in the preparation and management of the department’s budget. Duties include:
• Monitor their own revenue targets monthly
• Participates in the preparation and planning of the of the departmental annual budget and goals
• Provides input to the annual budget and sales and marketing plan.

Drive For Results

• Compete against a standard of excellence by setting high performance standards and pursuing aggressive goals 
• Strive for constant improvements and takes responsibility for achieving business results and persevere despite obstacles 

Understanding the Business

• Demonstrate an interest in and an understanding of issues relevant to your department and hotel and keep your knowledge up to date, including legislative information
• Adheres to Intercontinental Hotels Group Corporate Code of Conduct, Employee Handbook and Hotel policies
• Demonstrates an understanding of competitors’ major strengths and weaknesses
• Establishes and interprets key performance indicators to manage the business, consistently takes into accounts financial implications of business decisions and recommendations
• Has a broad knowledge of how the business is run, focuses on the major factors necessary to ensure that the business is successful and profitable

Problem Solving and Decision Making

• Diagnose problems and thoroughly analyze information to guide decision making 
• Evaluate and assimilate critical information when reaching conclusions and make logical, competent decisions

Customer Focus

• Build and maintain positive relationships with all internal customers and guests in order to exceed their needs.
• Take action to address these needs in order to exceed their expectations
• Create a positive hotel image in every interaction with internal and external customers
• Adhere to hotel brand standards
• Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests
• Assist guests and escort them to locations within the hotel at their request
• Maintain knowledge of special programs and events in the hotel in order to recognize and respond to guests needs
• Maintain current Hotel information to be able to provide information to guests
• Implements procedures which enhance the guest experience

Innovation

• Generate new ideas and encourage creativity from your staff
• Recognize the need for new and modified approaches

Teamwork

• Demonstrate co-operation and trust with colleagues, supervisors, teams and across departments to deliver positive results
• Actively participate in wider hotel meetings
• Interact with department and hotel staff in a professional and positive manner to foster good rapport, promote team spirit and ensure effective two way communication

Adaptability

• Be comfortable and effective in an environment of ambiguity or change
• Be receptive to new ideas and respond to workplace changes in a flexible and optimistic manner 
• Complete tasks as directed by Management

Impact and Influence

• Promote your ideas persuasively, and shape the opinion of subordinates and overcome resistance
• Build consensus for action and negotiate mutually beneficial solutions to problems
• Establish influential contacts with suppliers

Leading and Developing People

• Inspire others to excel by clearly communicating business values and direction, recognizing good performance and providing managerial support
• Develop potential of others through coaching and development opportunities to build organization capability for the future.

Cultural Awareness

• Understands and takes into account the global nature of the business; works effectively with colleagues from different view points, cultures and countries
• What we need from you

Required Skills –

• Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Problem solving, reasoning, motivating, organizational and training abilities.
• Proficient in the use of Microsoft Office
• Good writing skills

Qualifications –

• Bachelor’s degree or Diploma in Sales & Marketing, Hotel Management, Business Administration, or related field preferred. 

Experience –

• 2 years related experience or an equivalent combination of education and experience

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