Director, Consumer Insights - Taste Elevation
Kraft Heinz · Chicago · $190,300–$237,900 (stated in the posting)
Job Description
The Director of Taste Elevation is the Insights leader of the growth brands within Kraft Heinz, which includes iconic brands like Heinz, Kraft, Philadelphia, Miracle Whip, Classico and many more. This is not a solely market research role. The Director is a strategist with strong research expertise — this person must have a holistic understanding of how brands and businesses grow, alongside a keen command of the data and tools available to build a strong consumer foundation on which to build future strategy. As the consumer expert for iconic brands in the Taste Elevation portfolio, this leader will be a crucial partner to drive brand positioning, packaging, communication and innovation agendas.
This is a senior leadership-facing role in which relationships and leadership presence will be key to influence, and the individual must operate with an enterprise business performance mindset. In addition to this, you will be leading a team of 11 strong insights strategists, coaching them to success and guiding their careers. While you will report directly into the VP of Marketing in the Taste Elevation BU, you will also be a key leader of the North America insights leadership team driving a vision for the function. This role is one where you need to thrive in ambiguous situations, have a strong voice and perspective and drives influence through relationships.
Key Skills:
Strategic: Be a key strategic business partner & thought leader to the BU Marketing team. Leverage your understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward
Analytical: Crucial analytic experience to understand both how to create appropriate analytic plans/models for the business and how to apply them strategically to different business scenarios. Ability to see through data and recognize patterns to inform brand actions better
Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams.
Impactful: Drive the "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
Flexible: Be adaptable and creative to adjust to changing priorities and business challenges. Tackle ambiguity, while showing strong drive for results and project leadership skills
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization • Self-motivated: Juggle multiple workstreams & competing priorities, and distill a plan that can be implemented for the team
Collaborator: Team player, works well in a fast-paced, entrepreneurial environment
Coach & People Leader: Drive to share knowledge and develop a high-performing team
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Influence: Ability to influence at senior levels of an organization and drive impact. Key responsibilities
Key Point of Contact for Business Unit – key lead to unlock strategic initiatives across platform
Unearth genuine consumer insights / pain points across platform and help identify growth opportunities for brands that help improve our long-term equity & innovation efforts
Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
Develop and lead holistic, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products)
Help shape the 3-year Growth Strategy and assist teams in pulling through to brand’s annual marketing plans, including strategy, creative development and optimization
Evaluate sales impact of campaigns and help optimize media and channel mix to improve efficiency, effectiveness and ROI
Drive Enterprise Transformation Agenda - Help develop consumer insights best practices and center of excellence initiatives
Develop the 2 direct reports of this role and coach them to drive the junior talent with the right skills and behaviors throughout the BU Qualifications
Experience
Advanced Degree preferred; 10-15 years in strategic insights/consumer research role
A minimum ten (10+) years of solid Market Research / Insights experience is required - experience working across a portfolio of products highly preferred
Leadership credentials in driving vision - prior people management experience required
Proficiency with different qualitative & quantitative research tools across advertising, innovation, & syndicated services
Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront
High level of tolerance for working in ambiguity, managing change and driving change management/transformation
Experience and comfort in POS (Nielsen/Circana), Panel, and social listening is required
High level of experience and comfort in analytical tools (e.g. MTA, Mix, Conjoint, etc) is required
Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$190,300.00 - $237,900.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.