Group Brand Marketing Manager

JGC Group · GH

JOB DESCRIPTION

Role Title:	Group Brand Marketing Manager
Role Purpose:	The Group Brand Marketing Manager provides strategic leadership and governance of the Group’s brand architecture, positioning, and integrated marketing strategy across all business units and markets. The role is responsible for shaping and safeguarding the Group’s brand identity, strengthening market differentiation, and driving enterprise-wide brand performance that supports revenue growth, stakeholder trust, and long-term brand equity. This position ensures alignment of brand strategy with the Group’s corporate vision, commercial objectives and ESG priorities.
Grade:
Reports To:	Chief Marketing Officer
Direct Reports:	Brand & Marketing Managers (Business Units)
Location:	Accra, Ghana
INTERNAL RELATIONSHIPS	Business Development Export Marketing Corporate Affairs Sales & Commercial Leads (Group & Subsidiary Level) Corporate Affairs & Communications Digital Transformation / IT Finance & Strategy Legal & Compliance Customer Experience
EXTERNAL RELATIONSHIPS	Advertising & Media Agencies PR & Reputation Management Partners Market Research & Strategy Consultants Media Houses & Platform Providers Strategic Brand & Sponsorship Partners
KEY RESULT AREAS	Strength and consistency of Group brand architecture Enterprise-wide brand governance compliance Growth in brand awareness, preference, and trust across markets Measurable contribution of brand initiatives to Group revenue and market share ROI on Group-wide marketing investments Brand-led commercial differentiation and premium positioning

KEY RESPONSIBILITIES

A. Group Brand Strategy & Governance

Develop and lead the Group’s overarching brand strategy and positioning framework.
Define and manage brand architecture across subsidiaries and service lines.
Establish and enforce Group-wide brand governance policies and standards.
Lead periodic brand audits across business units to ensure compliance and alignment.
Oversee brand risk management and reputation safeguards.

B. Integrated Marketing Leadership

Lead enterprise-wide integrated marketing campaigns aligned to strategic priorities.
Coordinate cross-business marketing initiatives to ensure synergy and cost efficiency.
Approve major brand campaigns, messaging, and communication outputs.
Ensure consistent brand representation across ATL, BTL, digital, experiential, and corporate channels.

C. Corporate Reputation & Thought Leadership

Lead corporate storytelling and executive brand positioning.
Strengthen the Group’s public profile, credibility, and stakeholder engagement.
Partner with Corporate Affairs to manage brand perception and crisis communication.
Develop executive visibility strategies for senior leadership.

D. Commercial & Revenue Enablement

Translate Group strategy into strong, differentiated brand propositions.
Partner with Commercial and Business Development teams to strengthen bid positioning, pricing perception, and value articulation.
Support go-to-market strategies for new ventures, subsidiaries, and innovations.
Drive demand generation initiatives across acquisition, retention, and expansion journeys.
Track and optimize ROI on brand investments and sponsorship portfolios.

E. Digital & Innovation Leadership

Champion digital-first brand transformation across the Group.
Oversee digital brand presence, content ecosystems, and online reputation.
Integrate data analytics into brand decision-making.
Lead innovation in brand experiences, partnerships, and customer engagement models.

F. Market Insights & Performance Intelligence

Establish Group-level brand performance dashboards.
Track awareness, sentiment, consideration, preference, and trust metrics.
Conduct enterprise-wide market, competitor, and customer insight studies.
Use insights to refine positioning and competitive strategy.

G. ESG & Purpose-Led Branding

Align brand strategy with sustainability and ESG priorities.
Embed responsible branding principles across the Group.
Position the organisation as a socially responsible and impact-driven brand.

JOB SPECIFICATION

Education & Experience

Master’s degree (MBA, Marketing, Strategy, Brand Management, Communications) or CIM certification is an advantage.
10+ years progressive experience in brand marketing, with at least 3 years in a leadership or multi-entity environment.
Proven track record managing enterprise-level brand strategy and integrated campaigns.
Experience operating within complex, multi-business or group structures.
Strong exposure to commercial strategy and revenue-linked marketing initiatives.

Core Technical Competencies

Enterprise Brand Architecture & Governance
Strategic Marketing & Integrated Communications
Corporate Reputation Management
Commercial & Revenue-Linked Marketing
Digital Brand Strategy & Analytics
Market Intelligence & Competitive Positioning
ESG & Purpose-Driven Branding

Leadership & Behavioural Competencies

Strategic thinking and enterprise-wide perspective
Executive presence and stakeholder influence
Strong commercial acumen
High-level decision-making and judgment
Ability to align multiple business units under one brand direction
Data-driven mindset with innovation orientation

The Jospong Group of Companies is one of Ghana’s leading diversified conglomerates, with operations extending across multiple African countries, Asia and Europe. Founded in 1995 as a printing press, the Group now spans 14 sectors, with core businesses in Environmental and Sanitation Management, Information and Communication Technology, Banking and Finance, Technical and Logistics, Real Estate and Properties, Agri-Business and Commercial and Allied Services. With over 76 subsidiaries, Jospong Group is committed to delivering high-quality services and products, utilizing innovative solutions and cost-effective technology.

The Group's strategic focus is on identifying market gaps, developing innovative business ventures, and building operational capacity to drive sustainable growth. Jospong Group fosters market leadership both locally and internationally, positioning its companies to excel in an increasingly competitive global landscape.

Role Purpose: The Group Brand Marketing Manager provides strategic leadership and governance of the Group’s brand architecture, positioning, and integrated marketing strategy across all business units and markets. The role is responsible for shaping and safeguarding the Group’s brand identity, strengthening market differentiation, and driving enterprise-wide brand performance that supports revenue growth, stakeholder trust, and long-term brand equity. This position ensures alignment of brand strategy with the Group’s corporate vision, commercial objectives and ESG priorities.

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