Market Communications Lead - North America
HP · Palo Alto · $147,050–$230,850 (stated in the posting)
Market Communications Lead - North AmericaDescription -
Job Summary
North America is our largest and most critical revenue-generating market, serving as a key driver of global growth, innovation, and brand leadership. The Market Communications Lead (MCL) for North America will play a pivotal role in shaping and executing a bold, integrated communications strategy that strengthens market leadership, amplifies executive voice, and drives measurable business impact.
Reporting to the VP of Global GTM Communications, this role serves as the single point of accountability the integrated comms plan and thought leadership initiatives for the Managing Director. The MCL will partner closely with the Marketing Market Leader (MML) Market Leadership, Corporate Comms, Product & Solutions Comms, and partner agencies to deliver a unified, high-impact narrative across earned, owned, and social channels.
Responsibilities
Own and Execute the NA Integrated Communications Strategy.
Define and operationalize a comprehensive, cross-functional communications plan aligned to business priorities, growth objectives, and market dynamics.
Define and Drive a Differentiated Market Narrative: Shape a compelling, insight-driven story that reinforces market leadership and strengthens brand positioning.
Lead Earned Media and Thought Leadership Strategy: Drive a proactive media and executive visibility program to increase share of voice and strengthen reputation.
Serve as Single Point of Accountability: Align stakeholders, set priorities, and ensure consistent execution across all communications functions.
Orchestrate Cross-Team Execution: Partner Corporate Affairs and the MML to coordinate campaigns, initiatives and strategic moments.
Manage Agency Partners and External Amplification: Lead agency relationships to scale storytelling and media engagement.
Advise Senior Leadership: Provide strategic counsel on positioning, messaging, and reputation risks/opportunities.
Localize and Amplify Global Strategy: Translate global narratives into locally relevant programs.
Measure Impact and Optimize Performance: Establish KPIs and refine strategy based on insights.
Education & Experience Recommended
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field required
10+ years of experience in communications, ideally within a global B2B technology or major brand
Superior executive presence and presentation skills
Ability to operate seamlessly between strategy and execution - setting direction while remaining hands-on to drive outcomes
Proven ability to lead integrated communications strategies in complex environments
Hands-on experience using AI tools to accelerate content creation, optimize messaging, improve productivity and content performance
Strong track record in executive positioning and media relations
Deep understanding of the North America media landscape
Exceptional storytelling and messaging capabilities
Ability to influence senior stakeholders
Strong program and project management skills
Experience managing agencies and budgets
Data-driven mindset with experience measuring impact
Ability to balance strategy with execution
Preferred Certifications
NA
Cross-Org Skills
• Effective Communication/Collaboration
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
• Provides highly innovative solutions to complex problems within established policy.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $147,050 to $230,850 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
Corporate AffairsSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Not SpecifiedRelocation -
NoEqual Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"