Manager_Social Media Marketing

Landmark Group · United Arab Emirates

Social Strategy & Content
Develop and own the social media strategy aligned with brand and commercial priorities.
Define the role of each platform and develop content suited to its audience, formats and behavior.
Build and manage the social content calendar across campaigns, product stories, new launches, tactical moments and always-on communication.
Identify relevant trends, cultural moments and emerging formats that HomeBox can participate in authentically.
Build a distinctive and consistent HomeBox voice across social platforms.Creative & Production Leadership
Develop and guide social-first ideas, rather than simply adapting campaign assets for social.
Set high standards across concepts, copy, design, photography, reels, video and motion content.
Brief and creatively guide designers, agencies, creators, photographers and production partners.
Support shoots and content production to ensure output is relevant and optimized for social.
Build agile content formats that improve speed without compromising quality.Platform & Community Management
Oversee HomeBox presence across key platforms including Instagram, TikTok, Facebook, YouTube and relevant emerging channels.
Ensure content is adapted appropriately by platform rather than following a one-size-fits-all approach.
Oversee publishing, community engagement, platform hygiene and ongoing optimization.
Partner with Performance Marketing to identify strong content for amplification.Influencer & Creator Marketing
Own HomeBox’s influencer and creator strategy.
Identify creators relevant to the brand, audience and campaign objectives.
Develop strong creator briefs and collaborations that feel authentic and engaging.
Manage influencer agencies, budgets, deliverables and campaign performance.
Build a balanced creator portfolio across brand, product and tactical requirements.Agency, Performance & Optimization
Lead the relationship with social and content agencies, setting clear standards for strategy, creativity and execution.
Provide strong creative feedback and challenge work that does not meet brand standards.
Track performance across engagement, reach, community growth, content effectiveness and creator performance.
Use social data, listening and learnings to continuously improve content and future campaigns.
Stay current on platform changes, social behaviors and evolving creator trends.

Ideal Candidate:

5-7 years of experience in Social Media, Content or Digital Marketing.
Experience leading social media for a consumer brand or within a leading creative/social agency working on major brands.
Proven experience developing social-first content across multiple platforms.
Strong experience in influencer and creator marketing.
Experience managing agencies and content production.

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.

The Social Media Marketing Manager will lead Home Box’s organic social media and influencer marketing across the GCC, building a stronger, more distinctive and culturally relevant social presence. The role will own social strategy, content planning, platform management and creator partnerships, while working closely with Brand, Creative, Digital and external agencies.

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