National Sales Director/Senior Director - Grocery

David Protein · New York City · $180,000–$300,000 (stated in the posting)

Company:

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

Role & Responsibilities:

We are seeking a National Retail Director/Senior Director to help build David into a leading brand across the grocery channel.

This is a highly commercial role focused on growing David's business with national and regional grocery retailers. You will own key customer relationships, drive distribution gains, execute category reviews, negotiate trade spend investments, and help develop the strategy that expands David's presence across U.S. grocery customers

Depending on level and experience, responsibilities may include:

1. Customer Ownership & Growth

Own relationships with key grocery retailers, both national and regional
Drive distribution, shelf placement, promotional execution, and revenue growth across assigned customers
Lead line reviews, annual planning processes, and customer negotiations
Build strong relationships with buyers, category managers, brokers, and distributor partners

2. Sales Strategy & Execution

Partner with the VP of Retail to develop and execute customer specific growth plans
Identify opportunities through analysis of distribution, velocity, pricing, promotions, and competitive activity
Drive successful product launches, assortment expansions, and retail programs
Ensure strong execution at retail through broker and distributor management

3. Business Management & Analytics

Own customer forecasts, sales plans, and performance reporting
Ensure seamless execution supplying retailers with inventory by collaborating with the Supply Chain team and Sales Planning on demand forecast by SKU
Use syndicated and retailer data to identify opportunities and build compelling selling stories
Track key performance metrics including distribution, velocity, trade effectiveness, and revenue growth

Requirements

8+ years of experience in CPG sales, account management, category management, or commercial leadership

Experience working at or managing grocery retail accounts, either directly or through broker networks
Strong understanding of the grocery retail landscape and how decisions are made within major grocery chains
Experience using syndicated data sources such as Circana, Nielsen, SPINS, 84.51°, or retailer-specific reporting platforms
Excellent negotiation, communication, presentation, and relationship-building skills
Strong analytical and financial skills with the ability to translate data into actionable business recommendations
Highly organized and comfortable managing multiple priorities simultaneously
A builder who thrives in ambiguity, moves quickly, and takes ownership of outcomes
Excitement about helping build an early-stage CPG company with a mission to help people increase muscle and decrease fat

Benefits

This is a full-time role.
Salary: $180-300k+ per year, inclusive of cash bonus based on attainment of company targets + company equity opportunity
100% covered Health, Vision, Dental Insurance
401(k) with 4% match
Additional perks, such as covered commuter, gym expenses and office lunches
Substantial and required PTO
We work in the office 5 days per week in New York City - when culture lines up, it is fun to be in the office together

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