Manager - Sports Subscriptions & Monetization Strategy, Sports
JioStar · Mumbai
Role Overview
The role will work across Product, Subscriptions, Distribution, Analytics and other cross functional teams to develop and drive initiatives across subscription growth, fan engagement and new monetisation opportunities, helping shape the strategy to grow Sports revenues.
Key Responsibilities
1 - Subscription Strategy
a) Digital
Partner with Product and Partnerships teams to maximise Sports subscription revenues on JioHotstar.
Analyse viewership trends, fan behaviour, platform data and competitive landscape to shape innovative strategies for pricing, packaging and subscriber acquisition.
b) Television
Partner with Distribution, Content and Marketing teams to help shape the distribution strategy for Star Sports.
Evaluate channel packaging, pricing, market dynamics and consumer trends to identify and implement opportunities that maximise distribution revenue from the linear ecosystem.
2 - Fan Engagement & Platform Monetisation
Work with the Product team to develop interactive experiences such as play-along games and other fan engagement propositions.
Identify opportunities to convert fan engagement into meaningful revenue through platform partnerships and other monetisation initiatives.
Analyse fan behaviour across the viewing journey to identify opportunities to increase engagement on JioHotstar.
3 - New Strategic Initiatives
Translate audience insights and emerging trends into actionable product and business opportunities that create long term strategic opportunities.
Identify, evaluate and build business cases for new revenue opportunities beyond traditional subscriptions.
Preferred Background
4 to 8 years of experience across subscriptions, product, growth, strategy within digital consumer businesses.
Experience in industries such digital media, consumer tech, gaming, fantasy sports, telecom, e-commerce or consulting with a strong digital focus.
Strong commercial acumen, with experience using data and market insights to shape strategy and drive revenue growth.
Proven ability to work cross functionally with Product, Growth, Marketing, Analytics teams to deliver strategic initiatives.
Experience developing business cases, evaluating new growth opportunities and influencing senior stakeholders.
Passion for sports and a strong understanding of evolving digital consumer behaviour would be an advantage.