Senior Analyst — Commercial Analytics
Takeda · Bengaluru
Job Description
OBJECTIVES / PURPOSE
We are seeking a strong Senior Analyst to join Takeda's GCC Commercial Insights & Analytics (I&A) organization in India. This role carries significant individual analytical ownership, bridging execution-level work with emerging stakeholder-facing responsibilities. The Senior Analyst is a critical analytical contributor who drives the quality and depth of insights delivered to global brand teams and begins to shape the analytical direction of assigned workstreams.
- Own and independently deliver a portfolio of mid-to-high complexity analytical workstreams that directly inform global brand strategy, performance management, and commercial execution across assigned brands and indications.
- Apply advanced proficiency across pharmaceutical commercial data sources — including patient-level claims, EMR, specialty pharmacy, and sales data across multiple markets — and analytics tools to generate decision-ready insights with clear business implications.
- Design and execute patient journey analyses, HCP segmentation models, performance deep-dives, and competitive assessments that provide actionable, evidence-based recommendations to global I&A brand leads and commercial partners.
- Serve as an emerging analytical thought leader within the GCC team — contributing to methodology development, analytical best practices, and the informal mentoring of Analyst colleagues.
ACCOUNTABILITIES
Brand Analytics and Insight Generation
- Own end-to-end delivery of assigned performance analytics workstreams, producing reports and dashboards that track brand KPIs — including patient shares, new starts, source of business, adherence, and HCP engagement — across global, regional, and country levels.
- Integrate and analyze diverse commercial data sources across markets — including real-world data (claims, EMR/EHR, lab data), specialty pharmacy data, sales data, and channel data — to generate comprehensive patient and HCP insights that support brand strategy and launch readiness.
- Develop and maintain business rules for processing raw patient-level data, leveraging a deep understanding of data nuances, commercial context, and market knowledge to ensure analytical accuracy and consistency.
- Conduct advanced, self-directed exploratory data analysis (EDA) and opportunity prospecting — moving beyond basic pulls (counts, topline, segmentation, time trends) to surface non-obvious commercial opportunities and hypotheses.
- Lead custom reporting and complex ad hoc analysis requests with independent hypothesis formulation, rigorous methodology, and well-documented, insight-rich outputs.
Patient / HCP Cohort Development and Segmentation
- Build and maintain patient and HCP cohorts using standard business rules and deterministic logic, ensuring definitions are clinically sound, reproducible, and aligned with brand and indication requirements.
- Develop advanced cohort and segmentation approaches — including cluster and probabilistic models — to support more sophisticated patient/HCP targeting, prioritization, and micro-segmentation for global brand teams.
Data Operation and Automation
- Perform basic ETL to acquire, clean, transform, and structure raw data from multiple sources into analysis-ready datasets.
- Develop and help orchestrate data pipelines that support recurring analytics and reporting, improving reliability, scalability, and reproducibility of team deliverables.
- Proactively identify and implement opportunities to automate and scale recurring reporting and analytical workflows, improving efficiency and reproducibility.
Data Visualization and Reporting Excellence
- Design and maintain Tableau or Power BI dashboards and reporting tools that clearly communicate brand performance trends, patient funnel dynamics, and field force activity to global stakeholders.
- Establish KPIs and metrics — including patient shares, duration of therapy (DoT), adherence rates, source of business, and campaign effectiveness — and monitor their performance across global markets, regions, and channels.
Stakeholder Collaboration and Communication
- Partner with GCC Managers and global I&A brand leads to clarify analytical requirements, align on deliverable scope, and communicate progress proactively.
- Synthesize findings from multiple data sources into cohesive, decision-oriented analytical stories with clear “so what” implications and actionable recommendations tailored to global brand and commercial audiences.
- Provide informal mentoring and quality guidance to Analyst I and Analyst II colleagues, reviewing their outputs, explaining methodological choices, and supporting their professional development.
- Contribute to team knowledge management by documenting analytical methods, data source guides, and reusable query libraries.
KNOWLEDGE, SKILLS & EXPERIENCE
Education:
- Bachelor's Degree required in Statistics, Data Science, Life Sciences, Computer Science, or a related quantitative field.
- Master's degree or MBA in a relevant analytical or business field is strongly preferred.
Experience:
- 4–5 years of experience in pharmaceutical commercial analytics or healthcare analytics, with demonstrated independent ownership of analytical deliverables.
- Deep working knowledge of pharma commercial datasets across markets: patient-level claims (e.g., IQVIA, Komodo Health, Symphony Health), specialty pharmacy, EMR, and sales data is required.
- Hands-on experience with data beyond claims is strongly preferred, including lab data, EMR/EHR, medical and regulatory coding systems (e.g., ICD, procedure/reimbursement codes), public datasets (e.g., government and financial), and research literature sources such as Citeline and PubMed.
- Proficiency in coding techniques such as SQL, SAS, R, or Python for data manipulation and workflow automation; advanced Excel skills required.
- Familiarity with API programming to acquire data via formal APIs, and with using GenAI tools (e.g., Claude Code) as a coding partner to accelerate analytical work.
- Strong experience with Tableau or Power BI for performance and brand analytics dashboard development.
- Working knowledge of Databricks or cloud-based analytics platforms.
- Experience supporting global or regional brand teams or cross-functional analytics programs is strongly preferred.
Skills & Competencies:
- Advanced Commercial Data Analysis — Independently designs and executes complex analyses using multi-source, multi-market pharma commercial datasets; interprets results with strong domain context.
- Data Pulls & Exploration — Progresses from basic data pulls (counts, top-line, segmentation, time) to advanced, self-directed EDA and opportunity prospecting.
- Cohort Development & Segmentation — Builds deterministic, business-rule-based cohorts and advances toward probabilistic and cluster-model approaches for patient/HCP targeting.
- Data Operations — Performs basic ETL and develops/orchestrates pipelines to produce reproducible, analysis-ready data.
- Technical Proficiency — Advanced SQL; working Python/R; API programming for data acquisition; uses GenAI as a coding partner; growing fluency in Databricks or cloud platforms.
- Data Storytelling — Translates complex findings from multiple data sources into executive-ready narratives with explicit business implications and clear recommendations.
- Stakeholder Communication — Communicates analytical findings persuasively to global I&A leads and cross-functional partners; adapts framing to both technical and commercial audiences.
- Automation & Efficiency — Proactively identifies and implements workflow improvements using code, pipelines, or process redesign.
- Informal Mentorship — Provides practical guidance to junior analysts on analytical techniques, data interpretation, and quality standards.
- Problem-Solving — Frames ambiguous business questions into structured hypotheses; comfortable navigating complexity and data limitations.
Intangible Skills:
- Curiosity — Naturally inquisitive; digs beneath surface results to understand the “why” behind the data.
- Confidence — Willing to take a point of view, defend analytical choices, and engage senior stakeholders.
- Reflective — Reviews own work critically, learns from feedback, and refines methods over time.
- High Risk Tolerance — Comfortable experimenting with new methods, tools, and approaches under ambiguity.
- Organized — Manages multiple workstreams, timelines, and documentation with discipline and structure.
- English Fluency — High command of written and spoken English for clear communication with global stakeholders.
TAKEDA LEADERSHIP BEHAVIORS
In alignment with Takeda's Values-Based Culture, this role requires demonstration of the following leadership behaviors:
- Act with Integrity — Deliver accurate, transparent work and take full responsibility for quality.
- Collaborate Cross-Functionally — Contribute positively to GCC and global team workflows and cross-functional collaboration.
- Drive Accountability — Take ownership of all assigned tasks and deliver on commitments.
- Embrace Learning — Continuously build analytical and domain capabilities through feedback and self-driven development.